About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.
Our Products include:
- DaaS (Data as a Service): Real-time market intelligence for hotels and travel businesses, enabling smarter pricing and demand forecasting with data from OTAs, airlines, and metasearch platforms.
- Distribution: Seamless rate and inventory management, connecting hotels with OTAs, GDSs, and direct booking channels to maximize revenue and minimize parity issues.
- UNO: AI-powered revenue maximization platform unifying pricing, distribution, and marketing to boost direct bookings and guest engagement.
- BCV: AI-driven social media management for hotels, enhancing guest engagement, reputation, and direct bookings through real-time insights and automation.
- Demand Booster: AI-powered AdTech driving high-intent travelers to hotel websites, reducing reliance on third-party channels and maximizing direct revenue.
The Mission:
To design and lead the growth marketing function that significantly accelerates qualified pipeline creation, customer acquisition and revenue growth for RateGain. This includes full ownership of the demand generation engine, funnel conversion strategies, lifecycle marketing, performance marketing, and growth experimentation fueled by data and aligned tightly with Sales, Product and Customer Success.
Outcomes (Success Measured By):
- Pipeline Generation: Drive growth across core buyer personas by increasing marketing sourced qualified pipeline, optimizing campaigns to reduce CAC by 20%, and improving Customer Lifetime Value.
- Conversion Optimization: Improve MQL to SQL conversion rates by 25% via tighter sales marketing alignment, lead scoring, and nurturing.
- Performance & Growth Marketing: Establish a data-driven, experimentation-led growth engine focused on CRO, A/B testing, funnel performance, and campaign ROI optimization.
- Channel Performance: Build and scale high-performing paid, organic, and partner channels to drive consistent month-over-month growth.
- Marketing Tech & Data Stack: Optimize the marketing tech stack (CRM, automation, attribution) to ensure data-driven decisions and reporting accuracy.
- Product-Led Growth: Partner with Product to design and test PLG strategies for user acquisition, onboarding and conversion.
- Brand and Content: Scale thought leadership and SEO-driven content efforts to drive multifold growth in top-of-funnel reach.
- Team Building: Hire, coach, and retain a world-class growth marketing team (performance marketers, campaign managers, content strategists, etc.).
Competencies
- Strategic Thinking: Can see the big picture while managing granular tactical details.
- Funnel & Performance Analytics: Proficient in funnel metrics, attribution, and A/B testing.
- AI Lead Market Initiatives: AI Lead driving MarTech innovation through intelligent automation and analytics using HubSpot, Salesforce, Marketo, Segment, and GA.
- Demand & Lifecycle Marketing: Hands-on with ABM, inbound, and nurture programs.
- Channel Optimization: Experienced in scaling paid, SEO and retargeting campaigns.
- Hands-on Leadership: Executes directly when needed in high-growth environments.
- Data-Driven: Expert in funnel metrics, attribution modeling and experimentation frameworks.
- Customer Empathy: Deep understanding of B2B SaaS buyer journeys, personas and enterprise decision-making.
- Cross-functional Collaboration: Proven ability to work with Sales, Product, RevOps, and Customer Success.
- Growth Mindset: Champions experimentation and iterative learning.
- Tech Stack Fluency: Experience with tools like HubSpot, Salesforce, Marketo, Segment,Google Analytics, etc.
Education & Work Experience
- 15+ years of B2B SaaS marketing experience, with at least 5 years in a growth or demand generation leadership role.
- Tier-1 pedigree with an MBA or advanced degree in Marketing, Business, Communications, or a related field.
