Job Title: Marketing Manager – Strategy & Program ExecutionLocation: Wagle Estate, Thane________________________________________
About Vertiv
Vertiv is a global leader in digital infrastructure solutions, providing mission-critical systems and services for Data Centers, Commercial & Industrial facilities, and Communication Networks. We enable organizations to power, cool, and manage their IT and network systems efficiently, driving operational excellence and business growth.________________________________________
Position Overview
Vertiv is seeking a Marketing Manager to execute high-impact marketing programs across Data Center across Colo, Cloud and Enterprise, Commercial & Industrial (C&I), and Communication Networks segments. The role focuses on program delivery, GTM campaigns, ABM initiatives, and program-led events, working closely with sales, product, and global marketing teams. The ideal candidate is metrics-driven, execution-focused, and able to translate marketing initiatives into measurable business outcomes, including lead generation, pipeline contribution, and partner engagement.________________________________________
Key Responsibilities
Marketing Program Management & GTM Execution
- Plan, execute, and track marketing campaigns targeting Colocation, Cloud, Enterprise Data Centers, C&I, and Communication Networks.
- Manage ABM campaigns, digital initiatives, and partner co-marketing programs, measuring engagement and pipeline impact.
- Support product launches with end-to-end GTM activities: messaging, positioning, content, and collateral.
- Collaborate with cross-functional teams (Sales, Product, Channel) to ensure program alignment and timely execution.
Customer Engagement
- Organize high-impact events, roundtables, and webinars, engaging CXO and senior decision-makers.
- Partner with technology OEMs and strategic partners to strengthen ecosystem engagement.
- Track and report event ROI, lead generation, and pipeline contribution.
Stakeholder & COE Collaboration
- Coordinate with global marketing Centers of Excellence (COEs) to align regional programs with global strategies.
- Provide regular reporting on marketing program performance, KPIs, and pipeline influence.
- Influence cross-functional teams to maintain consistent messaging and delivery excellence.
Analytics, Reporting & Insights
- Track and analyze campaign performance using CRM, ABM, and analytics platforms.
- Deliver insights to optimize program effectiveness and improve ROI.
- Maintain dashboards for leadership to monitor progress against KPIs.
Project Management & Process Improvement
- Develop project plans with milestones, budgets, and timelines for all marketing initiatives.
- Ensure programs are delivered on time, within budget, and with measurable business impact.
- Proactively identify roadblocks and implement solutions to maintain program momentum.
________________________________________
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 10+ years of B2B marketing experience, preferably in technology, industrial, or infrastructure sectors.
- Experience managing complex marketing programs, GTM campaigns, ABM, and events.
- Strong knowledge of Data Center, C&I, and Communication Network solutions.
- Experience collaborating with global/regional marketing teams in a matrixed organization.
- Metrics-driven with a proven track record in pipeline contribution, lead generation, and campaign ROI.
________________________________________
Skills & Competencies
- Exceptional project management and program coordination skills
- Strong cross-functional and stakeholder collaboration abilities
- Proficiency with CRM, ABM, analytics, and reporting dashboards
- Excellent communication, presentation, and execution skills
- Ability to work in a fast-paced, matrixed environment
________________________________________
This external JD positions the role for experienced candidates while maintaining the focus on:
- Data Center, C&I, and Communication Networks expertise
- Execution and measurable impact (metrics-heavy)
- ABM, GTM, and partner marketing experience
________________________________________
Physical & Environmental Demands: -
Time Travel Required: -
Education : B.E/B.Tech (Mechanical/Electrical/Electronics) + MBA/MMS Marketing
Experience : 10+ years (8-10 yrs)
About The Team
Work AuthorizationNo calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerWe promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.
