Strategic Marketing Manager

Company Description

The CMO Compass partners with growing companies to simplify and elevate their marketing strategies. By providing enterprise-grade expertise without the burden of additional overhead, we serve as strategic guides for businesses aiming to drive growth. We are neither a traditional agency nor just consultants; we focus on understanding the business holistically and aligning marketing efforts to support broader goals with purpose and direction.

Role Description

We’re looking for a Strategic Marketing Manager who can take full ownership of planning, executing, and optimizing marketing initiatives across multiple clients. This role is ideal for someone who is strategic yet execution-ready, understands B2B SaaS and tech, and enjoys crafting marketing engines that drive real outcomes — not vanity metrics.

You’ll work closely with the founder and client teams to build strategies, manage execution, coordinate partners, and track performance.

Key Responsibilities

1. Strategy & Planning

• Develop monthly/quarterly marketing plans across content, SEO, social, ABM, email, and campaigns.
• Create ICP profiles, messaging frameworks, and positioning narratives for clients.
• Build content calendars aligned with funnel stages and business goals.

2. Content & Creative Management

• Guide content creation (blogs, LinkedIn posts, scripts, case studies, landing pages).
• Review, edit, and ensure brand consistency and clarity.
• Collaborate with designers/video editors to deliver high-quality assets.

3. Digital & Performance Marketing

• Plan and manage paid campaigns (LinkedIn, Meta, Google).
• Own campaign setup, targeting, budgets, and performance tracking.
• Recommend optimizations based on analytics (CTR, CPL, conversions).

4. ABM & Demand Generation

• Build ABM lists, segment audiences, and run outreach flows.
• Coordinate email campaigns with tools like Instantly, Zoho, HubSpot, etc.
• Support sales teams with GTM decks, call scripts, and nurture flows.

5. Analytics & Reporting

• Track SEO, website performance, campaign data, and audience insights.
• Present clear weekly/monthly dashboards with action recommendations.
• Identify growth opportunities across channels.

What You Need to Succeed

• 3–6 years of experience in B2B SaaS/Tech marketing.
• Strong understanding of content marketing, demand gen, ABM, and SEO.
• Hands-on experience with LinkedIn Campaign Manager, Google Analytics/GA4, Search Console, and email automation tools.
• Excellent written communication, editing, and storytelling skills.
• Ability to manage multiple clients with speed, ownership, and accountability.
• A bias for clarity, structure, and execution.