Strategic Marketing Manager

About Us:

Avana Medical Devices is part of the Avana Group – India’s most admired medical device organization, founded in 2009 as the exclusive partner for Arthrex in South Asia. Built on the pillars of Customer Focus, Medical Education, and Employee Growth, Avana has grown at a CAGR of over 30%, expanding its portfolio across Arthroscopy, Spine, Orthotics, and Joint Preservation

Avana’s mission is to revolutionize patient care by delivering best-in-class products and services while cultivating a culture of continuous innovation, collaboration, and professional development.

Key Responsibilities

Strategic Planning & Execution

• Support the formulation of 3- to 12-year strategic plans, annual operating plans, and growth roadmaps.
• Collaborate with senior leadership to translate strategy into actionable initiatives, priorities, and projects.
• Monitor execution of strategic initiatives, track progress, identify deviations, propose corrective actions.

Market Intelligence & Competitive Analysis

• Conduct market research, competitive benchmarking, industry trend analysis, and scenario mapping.
• Identify growth opportunities (new products, geographies, segments) and threat mitigation strategies.
• Evaluate M&A, partnership, or alliance opportunities (diligence, synergies, value creation).

Business Case Development & Financial Modelling

• Develop detailed business cases, ROI models, sensitivity analysis for investments or new initiatives.
• Support budget planning, investment prioritization, resource allocation decisions.
• Track KPIs, dashboards, financial performance metrics, and present insights to leadership.

Cross-Functional Collaboration & Change Management

• Work closely with sales, marketing, operations, regulatory, R&D teams to ensure strategic initiatives are integrated across functions.
• Assist with change management—ensure alignment, communication, and stakeholder buy-in.
• Facilitate workshops, brainstorming sessions, strategy reviews, and working sessions.

Project Leadership & Governance

• Lead or co-lead strategic projects (e.g. new market entry, process redesign, cost optimization).
• Establish governance mechanisms—steering committees, status reviews, risk assessments.
• Ensure deliverables, timelines, and quality for project outputs.

Performance Monitoring & Reporting

• Define, monitor, and report KPIs, dashboards, scorecards to leadership.
• Provide insights, trends, and strategic recommendations based on data.
• Drive periodic reviews, assessments, and continuous improvement.

Experience & Qualifications:

• Bachelor’s degree in Business Administration, Engineering, Life Sciences, or related field. MBA or equivalent is preferred.
• 3 to 12 years of relevant experience in strategy, corporate planning, business development, consulting, or market analytics roles.
• Experience in the medical devices, healthcare, life sciences, or related highly regulated industry is a plus.
• Exposure to cross-functional teams (sales, marketing, operations, finance) and strategic projects.
• Proven track record in leading and executing strategic initiatives end-to-end.
• Strong analytical skills, ability to interpret data, build business cases, financial modelling, scenario planning.
• Excellent communication, stakeholder management, and influencing skills.
• Comfortable with ambiguity and navigating change in a growing / dynamic environment.