Social Media Marketing Specialist

# Urgent Hiring for Social Media Marketing:

About Province Infotech

Founded in August 2017, Province Infotech delivers innovation and measurable excellence across the Travel

& Hospitality spectrum. With a 350+ member team, we power international travel brands through full-stack

marketing, sales, and operations—covering flights, hotels, tailor-made holidays, car rentals, travel insurance,

and more across worldwide destinations.

Our partnerships with global airlines, hotel networks, and travel brands give us a unique position to blend

creativity with performance. Our internal culture values data-backed decision-making, integrated campaign

strategy, and tangible results—ensuring every marketing initiative directly contributes to client growth.

Role Overview

Social Media Marketing Specialist (Sponsored Campaigns)

advertising campaigns for multiple international travel brands. You’ll be responsible for strategy, execution,

optimisation, and performance reporting of high-budget paid campaigns—ensuring maximum ROI, consistent

brand voice, and measurable business outcomes.

You’ll work closely with creative, SEO, analytics, and sales teams to ensure each campaign directly supports

business growth targets across the UK, Europe, and North America markets.

Key Responsibilities :

Strategy & Planning

Meta (Facebook & Instagram),

TikTok, X (Twitter), and YouTube

annual campaign portfolio

seasonal objectives.

● Develop audience frameworks, funnel-based targeting (awareness, consideration, conversion), and

travel and hospitality sector

● Conduct pre-launch market research and competitor benchmarking to identify growth opportunities and

seasonal trends.

Campaign Management & Optimisation

testing, and real-time optimisation

CTR, CPC, CPA, ROAS

● Continuously test ad creatives, placements, and copy variations for performance improvement.

● Implement custom pixel tracking, UTMs, and conversion APIs to ensure data accuracy and

compliance.

● Collaborate with content and design teams to ensure consistent brand tone and visual identity across

creatives.

Performance Analysis & Reporting

data dashboards and reports

● Provide actionable weekly and monthly insights—highlighting wins, learning points, and new

opportunities.

● Attribute campaign results to business metrics (bookings, leads, sales pipeline impact) with detailed

reporting on CPA, ROAS, and conversion paths.

● Forecast performance and provide data-driven recommendations for scaling or reallocating budgets.

Cross-Functional Collaboration

● Partner with CRM, SEO, and analytics teams to align campaign goals with organic efforts and landing

page experiences.

● Coordinate with brand and product teams to sync promotional calendars, new destination launches,

and fare campaigns.

● Supervise external media vendors or agencies (if applicable) to ensure campaign alignment and

reporting accuracy.

Innovation & Experimentation

ad tech, platform updates, and targeting models

● Test new formats such as Reels ads, lead-gen forms, dynamic ads, and destination-based carousel

creatives.

● Explore omnichannel remarketing loops and CRM segments for cross-platform continuity.

KRAs & KPIs

Campaign ROI & Spend Efficiency

ROAS ≥ 4.0

average CPA within benchmark variance (±10%)

budget utilization >95%

Performance Growth

● Quarter-on-quarter improvement in CTR (+15%) and conversion rate (+10%).

≥25% YoY

● Deliver at least one successful campaign scaling test per quarter (2x+ budget with stable ROI).

Operational Excellence

● 100% compliance with ad policy, brand guidelines, and data governance.

● Weekly reporting accuracy ≥ 98%; monthly executive dashboards delivered on time.● Document and iterate campaign playbooks for internal reference.

Team & Process Contribution

● Campaign setup, A/B testing, and performance tracking.

● Collaborate in quarterly brainstorming for creative direction and seasonal campaign planning.

● Contribute to automation workflows (Meta API, Sheets reporting, budget pacing scripts).

Required Skills & Experience

3+ years

annual ad portfolio ≥ USD 500,000

● Demonstrated record of improving ROAS, lowering CPA, and achieving target conversions.

● Strong analytical background—fluent in interpreting campaign data, GA4 reports, and attribution

models.

pixel setup, UTM strategy, and custom event tracking

Meta Ads Manager, TikTok Ads, Looker Studio, and GA4

● Excellent communication and stakeholder management for reporting and alignment.

travel, hospitality, or e-commerce

Nice to Have

● Experience with automation tools (Zapier, Supermetrics, Meta API scripts).

● Familiarity with AI-based bidding strategies and predictive audience tools.

● Knowledge of programmatic display or YouTube brand campaigns.

● Google Ads and Meta Blueprint Certifications.

What We Offer

● Competitive salary + quarterly performance incentives.

● Exposure to large international brands and multi-channel campaigns.

● Continuous learning budget, certification support, and a high-ownership culture.

● Collaborative environment focused on creativity, data, and measurable growth.

Share your cv to Aanchal@provinceinfotech.com or can call 8650562804