Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.
Senior SEO/AEO Strategist
(
Contract role)
Role Overview
We're seeking a strategic, forward-thinking SEO/AEO leader to define and drive our global search and generative engine optimization strategy. This role is built for someone who brings deep technical expertise, a test-and-learn mindset, and the confidence to chart their own path in the evolving world of AI search.This role is ideal for a search-first strategist who thrives on both execution and innovation. You'll lead traditional and AI-enhanced SEO efforts, influence how our content shows up in AI-driven engines like Google SGE, ChatGPT, and Microsoft Copilot, and collaborate cross-functionally to optimize every step of our digital presence.In addition to being a technical SEO expert, you'll also need to be an excellent communicator and content partner who is able to guide content writers and PMMs, create AI GPTs, agents, and workflows, and align marketing execution with business priorities.
Key Responsibilities
Search Strategy & Execution
- Define and own the global SEO + AEO strategy, including setting quarterly goals, KPIs, and roadmaps aligned to business outcomes.
- Lead holistic keyword research, gap analysis, and optimization initiatives across paid and organic search efforts using tools like SEMRush and Ahrefs.
- Provide input into editorial and content planning calendars to align with search and AI engine trends.
- Optimize on-page SEO elements (e.g., title tags, headers, metadata, internal linking).
- Partner with paid media and demand teams to coordinate SEO + SEM keyword portfolios for shared pipeline goals.
AI-Enhanced Optimization (AEO)
- Monitor how Vectra content surfaces in generative interfaces like ChatGPT, Claude, Gemini, and Google SGE and optimize accordingly.
- Lead the implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance.
- Build and maintain custom GPTs and automation workflows (e.g., using Zapier or Make) to accelerate content optimization and AI agent visibility. (Bonus, not required)
Technical SEO & Web Performance
- Conduct regular technical SEO audits (crawlability, schema, Core Web Vitals, etc.).
- Collaborate with developers and designers to implement improvements (e.g., page speed, lazy loading, responsive layout).
- Work with the development and production team to ensure SEO and UX best practices are embedded in every build and with the PMM and content team to ensure content offers and videos are fully optimized, providing them best practices and AEO GPT/agents for self-service efficiency.
- Implement and maintain structured data across key pages to support both SEO and AEO visibility.
Content Strategy & Collaboration
- Work with product marketers, security SMEs, and copywriters to build scalable, high-quality, keyword-aligned content.
- Educate internal teams on SEO/AEO best practices and create repeatable content workflows using AI.
- Optimize and repurpose atomized messaging & content for various formats: listicles, landing pages, solution pages, blogs, comparison pages, etc.
- Influence AI-generated content strategy (including prompt development, keyword alignment, and tone).
Off-Page SEO & Backlinking
- Drive backlink strategy through outreach, PR collaboration, and partner content syndication.
- Continuously improve internal linking structure to boost SEO performance.
- Monitor off-page SEO health and identify opportunities to grow domain authority.
Measurement & Reporting
- Track and report on SEO performance KPIs (traffic, rankings, conversions, CTRs).
- Monitor AEO visibility and experiment with optimizations that influence generative engine results.
- Deliver regular insights and strategic recommendations to marketing leadership and stakeholders.
Qualifications
- Proven ability to design and lead independent SEO/AEO strategies with measurable business impact.
- Highly organized, self-directed, and capable of managing multiple initiatives simultaneously.
- 5+ years of technical SEO experience, preferably in cybersecurity or B2B SaaS.
- Deep understanding of generative search trends, AI agents, and AEO best practices.
- Hands-on experience with Webflow and/or equivalent CMS platforms.
- Advanced proficiency in SEMRush, Google Analytics, Search Console, Ahrefs, Screaming Frog, Scrunch AI, and related tools.
- Fluent in HTML, schema markup, and modern technical SEO practices.
- Exceptional communication and storytelling skills; capable of influencing across tehcnical and non-technical teams.
- Experience with AI tooling and prompt engineering, including GPTs and workflow builders like Zapier or Make (Bonus)
Bonus Skills:
- Conversion rate optimization (CRO) expertise aligning to align SEO with lead generation and buyer journey stages.
- Experience creating and fine-tuning custom GPTs or deploying AI copilots for content creation and optimization.
- Familiarity with HubSpot, Marketo, or similar marketing automation platforms.
Why this role is important to us
This is more than just an SEO role, it's your chance to shape the future of AI-era search discoverability for one of the fastest growing cybersecurity companies in the world and the top Gartner leader for Network Detection and response. You'll be Vectra AI's expert voice at the intersection of SEO, AEO, AI, and web strategy.If you're passionate about driving results, exploring what's next in search, and working across teams to move fast and execute with precision, we would love to hear from you.Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
