Senior Sales Manager

Job Title:

Location:

Experience:

Role Overview:

We are hiring a Sales Manager to lead our industrial automation sales operations and drive business growth across target sectors. This is a hands-on leadership role requiring strong domain expertise in automation products like Servo, Stepper, PLC, HMI, and SCADA. The ideal candidate will be responsible for managing a high-performing sales team, creating strategic plans, and working closely with engineering and support functions to deliver tailored automation solutions. The role involves both team leadership and active customer engagement to build long-term partnerships and revenue success.

Key Responsibilities:

• Drive sales of industrial automation solutions, including Servo, Stepper motors, PLCs, HMIs, SCADA, and Control Panels
• Lead and manage a sales team of 10+ members with strong mentoring and target-setting practices
• Develop and implement regional sales strategies aligned with business goals
• Identify and penetrate new customer segments across geographies
• Collaborate with engineering teams to deliver customised technical solutions to clients
• Own the full sales lifecycle from prospecting to closure and post-sales support
• Conduct market analysis and adjust sales strategies to remain competitive
• Attend industry events, expos, and conduct client visits to expand brand visibility
• Provide accurate sales forecasts and performance reports to senior leadership
• Ensure high levels of client satisfaction through continuous engagement and support

Core Skill Set:

• Strong domain knowledge in industrial automation: Servo, Stepper, PLC, HMI, SCADA, and Control Panels
• Proven track record in B2B industrial sales (6+ years minimum)
• Team management and leadership capabilities with experience in managing a sales team
• Excellent communication, negotiation, and interpersonal skills
• Proficient in CRM tools and MS Office Suite
• Ability to travel across regions as required
• Strong understanding of sales funnel, customer journey, and industrial client needs

Preferred Qualifications:

• Degree/Diploma in Electrical, Electronics, Instrumentation, EC, or related technical fields
• 6+ years of experience in industrial automation sales is a must
• Prior experience handling mid to large-sized teams in a technical sales environment
• Exposure to post-sales service coordination and customer relationship management
• Understanding of market dynamics and pricing strategies in the automation domain