Senior Sales Manager

Role Overview

We are seeking a mission-driven, data-savvy, and field-oriented Senior Manager – Marketing & Sales to lead Rural marketing section and contribute to scaling our rural clean energy sales operations across India.
This role requires end-to-end management of sales systems, supply chain coordination, partner engagement, and team leadership for distributed on-ground sales agents (Solar Sakhis & Ground Coordinators). The ideal candidate will bring both strategic oversight and hands-on leadership to drive rural solar market penetration and sustainable community enterprise growth.

Key Responsibilities

Sales Strategy & Execution

• Lead regional and national sales planning and oversee implementation across geographies.
• Develop annual and quarterly sales roadmaps aligned with organizational goals and community needs.
• Support Solar Sakhis and field teams with tools, training, and coaching to meet sales objectives.
• Design and deploy product bundling, referral programs, and incentive strategies to deepen market reach.

Rural Marketing & Market Activation

• Lead the design and execution of rural marketing strategies, including seasonal campaigns, local outreach, and community engagement.
• Activate underperforming markets using tailored strategies—demo kits, events, collaterals, and local influencer networks.
• Forge partnerships with SHGs, NGOs, and other community institutions to support rural outreach and expansion.

Data-Driven Sales Enablement

• Utilize data from the Sakhi App, CRM, and MIS platforms to optimize field operations and sales performance.
• Conduct regular performance reviews and synthesise data into actionable insights for internal stakeholders.
• Track customer behavior, product adoption, and regional trends to inform strategic planning.

Supply Chain & Operations

• Coordinate with operations and logistics to ensure timely availability of stock across all field locations.
• Address bottlenecks and maintain real-time alignment between demand and supply.
• Contribute to forecasting and inventory planning based on evolving market needs.

Team & Network Development

• Manage and mentor a growing network of field-based sales staff, including Solar Sakhis and coordinators.
• Institutionalize training programs focused on product knowledge, digital literacy, and customer relationship management.
• Build a performance-driven culture across field teams with structured incentives and feedback loops.

Strategic & Organizational Leadership

• Support program expansion to new states and regions, including ecosystem development and stakeholder engagement.
• Represent the marketing and sales function in meetings with donors, partners, and institutional stakeholders.
• Collaborate cross-functionally with product, technology, and finance teams to improve program design and scalability.

Preferred Profile

• Minimum 8 years of experience in rural sales, FMCG, renewable energy, or related sectors.
• Proven experience in leading large-scale field teams and grassroots distribution networks.
• Strong track record of scaling sales operations and driving rural market growth.
• Proficiency in CRM/MIS systems, analytics tools, and performance tracking.
• Deep understanding of solar product adoption in underserved rural markets.
• Excellent communication in Hindi (local dialects a plus) and working knowledge of English.
• Willingness to travel extensively and stay in rural and semi-urban areas as required.
• Availability for regular travel and extended stays at the Harmara base (Kishangarh, Rajasthan) and other enterprise locations.

Job Types: Full-time, Permanent

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person