Senior Sales Manager

About the Company:

Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity. Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest ‘fresh milk - roasted coffee beans’ vending chain with a distinct brand identity of its own. Today, we have become the largest player in the segment with over 55,000+ installations across the country. And, we continue to grow! We have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables us to deliver the satisfaction of a freshly brewed cup of beverage. Our reach extends across the length and breadth of the country. Locations including airport lounges, railway stations, road transport hubs, petrol stations, malls, corporate, offices, schools, colleges, hospitals, restaurants and hotels.

Reporting to: Branch Head

Reportees: Manager/ Area Sales Manager / Territory Manager-Sales / Executive-Sales

KRA:

1. Translating company’s objectives in the region

2. Ensure Account Development with company’s operational procedures

3. Lead, motivate & develop team to maximize profits

4. Generate new sales and maintaining existing business

5. Sustain and increase revenue inflow

Knowledge, Skills & Abilities: Excellent communication & influencing and negotiation skills

Financial awareness

Ability to strategize & analyze reports

Sales & Business Development orientation

Good Leadership and Team management skills

Qualifications:

Experience: MBA/PGDM – Marketing/Sales 12 years plus of experience, with minimum 3 yrs of exp in leadership role.

Exposure to Institutional/Corporate sales

Experience in distributor and channel sales management

Team management and Vendor Management

Roles & Responsibilities:

SALES , BD & Dist. Management:

Ø Will be responsible to handle sales for an Area/ City/ Region.

Ø Handling all segments/ any segment of B2B Sales and Business Development –Key Accounts, SME, Retail, Horeca etc.

Ø Sales forecasting and Budgeting and managing overall business volume

Ø Maximizing ROI of the region.

Ø Distribution and Channel Management; to achieve revenue targets.

Ø Emphasis on retention of existing clients/ base

Ø Responsible for team’s development, encompassing proper direction, support etc

Process and customer orientation:

Ø Ensures smooth interaction with support functions and further integration with sales team.

Ø Competitor analysis and its impact in assigned territory.

Ø Distribution management and managing statutory compliances

Ø Ensure the SOPs are followed throughout the region/ team.

Ø Cost consciousness

Ø Minimize machine pullouts and maximize revenue from existing accounts

Ø Conceptualize and implement strategies for alternate sales channels