Senior Sales Executive

Location:

Experience:

Role Summary:

FCT (spot) and non-FCT/branded

Roles and responsibilities:

Sales & Revenue

• Achieve and exceed monthly/quarterly sales targets.
• Build and maintain a strong sales pipeline with accurate CRM forecasting.
• Prospect and acquire new clients through networking, outreach, and market mapping.
• Grow revenue from existing clients through upselling, cross-selling, and multi-city deals.

Client Solutions & Pitching

• Conduct client discovery meetings to identify brand objectives and budgets.
• Develop integrated media solutions (RJ mentions, sponsorships, activations, digital add-ons, etc).
• Prepare persuasive proposals, rate cards and presentations backed by case studies.
• Negotiate and close deals with senior stakeholders within timelines.

Campaign Execution & Reporting

• Coordinate with internal teams (Programming, Creative, scripts, scheduling) for campaign readiness.
• Monitor campaign performance, resolve discrepancies, and ensure client satisfaction.
• Share post-campaign reports with recordings, results, and insights.

Market Intelligence & Process

• Track competitor activity, category trends, and pricing.
• Ensure CRM hygiene, MIS updates, and timely payment collections.
• Adhere to pricing and discounting policies.

Collaboration

• Work closely with Programming, Creative, and RJ teams for campaign integration.
• Build and nurture strong relationships with media agencies (GroupM, Madison, Dentsu, Publicis, Havas).
• Engage directly with clients across industries like Auto, Retail, Real Estate, BFSI, Education, Lifestyle, Hospitality, and E-commerce.

Qualifications (Must have):

• MBA preferred.
• 2–5 years of media sales experience (Radio preferred; Digital, Agency backgrounds or TV also acceptable).
• Proven record of achieving/exceeding sales targets.
• Strong consultative selling, proposal writing, and negotiation skills.
• Proficiency in CRM tools (Salesforce/Zoho) and MS Office (Excel & PowerPoint).
• Excellent communication skills in English, Hindi and the local language.

Good to Have:

• Well-established advertiser and agency network in base location and key markets.
• Experience managing integrated campaigns (on-air + on-ground + digital).