Senior Sales Development Representative

We are looking for an experienced Senior Sales Development Representative (SDR) with 6+ years of proven expertise in prospecting, lead qualification, and pipeline development. The Senior SDR will play a pivotal role in identifying target accounts, engaging with decision-makers, and booking qualified meetings for the sales team. This position demands a strong mix of strategic outbound execution, process ownership, and team mentorship.

Key Responsibilities

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  Outbound Prospecting: Execute multi-channel outreach (email, LinkedIn, phone, bidding platforms) to engage decision-makers.
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  Lead Qualification: Assess inbound and outbound leads to ensure alignment with Ideal Client Profiles (ICP).
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  Meeting Generation: Consistently schedule qualified discovery calls and demos for the sales team.
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  Proposal & Messaging: Tailor outreach campaigns, write compelling proposals, and adjust messaging based on market feedback.
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  Pipeline Management: Maintain accurate and up-to-date lead data and activities in CRM (HubSpot, Salesforce, or equivalent).
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  Process Optimization: Drive improvements in cadence design, outreach personalization, and performance tracking.
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  Mentorship: Coach and support junior SDRs to improve productivity, messaging quality, and qualification skills.
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  Collaboration: Work closely with Account Executives and Marketing teams to align campaigns with market positioning.

Requirements

• Experience: 6+ years in SDR/BDR roles, preferably within IT services, SaaS, or technology consulting.
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  Track Record: Consistent success in lead generation and meeting quota targets.
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  Skills:

o Expert in outbound sales tactics and cold outreach

o Strong proposal writing and business communication

o Familiarity with CRM and automation tools (HubSpot, Salesforce, Apollo, Lemlist, LinkedIn Sales Navigator)

o Ability to analyze performance metrics and optimize campaigns

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  Mindset: Self-starter, target-driven, and comfortable in a fast-paced, high-growth environment.

KPIs & Targets

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  Qualified Leads Generated: Minimum 40–50 qualified leads per month.
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  Conversion Ratio: At least 20–25% of leads progressing to proposal/demo stage.
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  Revenue Contribution: Expected to contribute $250K+ annual pipeline opportunities.
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  Response SLA: All inbound and warm leads responded to within 24 hours.
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  CRM Hygiene: 100% accuracy in updating lead status, notes, and follow-ups.
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  Outreach Activity: Minimum 120 – 150 targeted outreach attempts per week (emails, LinkedIn connects, calls).

Benefits

Health insurance.
Hybrid working mode. Provident Fund. Parental leave. Yearly Bonus. Gratuity.

Location: Kolkata
Full time