Senior Manager Marketing

Position:

Location:

• School-Specific (Mira Bhayandar)
• Admissions Support
• Assist admissions officers with marketing collateral such as admission forms, brochures, and enquiry kits.
• Track and report enquiry-to-admission conversion data.
• Generate leads through online and offline channels.
• Internal Branding
• Highlight school achievements, USPs, and offerings through on-campus branding.
• Oversee signage, standees, wall branding, sun-boards, and other internal communication mediums.
• Outdoor Marketing
• Liaise with vendors for hoardings, bus shelters, society lift branding, and other out-of-home (OOH) media.
• Marketing Events
• Plan and execute footfall-driven events such as Kanakia Championship, Mira Road Carnival, Kinder Olympics, and Christmas Carnival.
• Drive brand awareness and generate qualified leads through these activations.
• School Events (Support Role)
• Provide branding, photography, and promotional support for small to mid-scale school-led events.
• Society Activations
• Coordinate with agencies to identify and finalize societies for activations in the Mira Bhayandar region.
• Ensure pre-promotion on WhatsApp groups, branding placement, and maximum parent participation.
• Oversee on-ground execution to ensure lead generation.
• Photoshoots
• Organize professional photoshoots to build a content repository for marketing and admissions use.
• Group-Specific (Across All Schools)
• Digital Marketing
• Plan and manage Meta and Google campaigns in collaboration with the digital agency.
• Track ROI, leads, and campaign effectiveness across schools.
• Digital Channel Partners
• Manage relationships with school discovery platforms (e.g., Edustoke, Yellowslate) to drive lead generation and brand presence.
• Website Management
• Coordinate with website vendors for updates, improvements, and content management across all group schools.
• Admission Reporting
• Consolidate and circulate daily admission summary reports to management.
• Budgeting and Invoicing
• Develop and finalize annual marketing budgets in consultation with management.
• Process vendor work orders, contracts, and invoices to ensure compliance and cost control.
• Alumni Engagement (Univariety Platform)
• Drive onboarding and engagement of alumni for KIS (IB), Chembur and KIS (IGCSE), Bhayandar, in partnership with Univariety.
  

• Strong understanding of school marketing, admissions funnels, and parent engagement.
• Proficiency in digital marketing tools (Meta Ads, Google Ads, SEO, Analytics).
• Event planning, vendor management, and budgeting expertise.
• Excellent communication, coordination, and stakeholder management skills.
• Ability to work independently while aligning with group-level objectives.
  

• MBA/PGDM in Marketing, Communications, or related field.
• 6 to 12 years of marketing experience, preferably in education, retail, or services sector.
• Proven experience in digital marketing, events, and brand management.
• Exposure to both B2C marketing and institutional branding preferred.