Senior Manager Marketing

4 - 9 years

6 - 11 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

Brand Planning:
  • Support development and implementation of strategic marketing plans and Campaigns for oncology products, ensuring alignment with corporate objectives and market demands.
  • Perform clearsight modelling Forecasting and, market share analysis and devise strategies to increase the brand share in the assigned tumour type
  • Conceptualize and design marketing content E.g. Detail aid, LBL, Lama, speaker decks, campaign visuals etc.
  • Support in planning and nation-wide implementation of novel marketing engagements in line with business needs. E.g. HMX, Media, Patient awareness, Disease awareness, MCM, Oncopilot etc.
Geographic focus :
  • Support Marketing leads in driving Monthly Zonal Business Reviews for assigned zone cross functionally which includes Keytrax data analysis, Account level analysis, Market share analysis, Prescriber analysis etc.
  • Managing HCOs including negotiation, documentation, post event closure etc.
  • Managing ISPs end to end including selection of international expert, logistics, conducting nationwide tour, post event closure etc.
  • Managing radio campaign end to end including selection of HCPs, contracting, ECNA approval , post event documentation etc.
Job Requirements:
  • Individuals with strong background Oncology sales or marketing (Pharma/FMCG)
  • Excellent organizational and project management skills
  • Experience leading cross-functional teams in diverse settings
  • Outstanding written and verbal communication skills
  • Demonstrates behaviour consistent with high integrity and strong values
  • Education: Master s or higher (Business and / or Policy preferred)

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Merck Sharp & Dohme (MSD) logo
Merck Sharp & Dohme (MSD)

Pharmaceuticals

Kenilworth

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