5 years
0 Lacs
Posted:1 day ago|
Platform:
On-site
Full Time
Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).
Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.
Optimize campaigns for maximum performance and ROI.
Manage PPC campaigns, retargeting, and remarketing strategies.
Monitor bidding strategies, create A/B tests, and optimize ads continuously.
Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.
Lead on-page and off-page SEO activities to improve rankings and organic traffic.
Conduct keyword research, competitor analysis, and website audits.
Oversee SEM campaigns and optimize for performance.
Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
Create engaging content calendars, monitor trends, and improve brand visibility.
Track engagement metrics and community interactions.
Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).
Ensure brand consistency across all digital channels.
Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.
Prepare weekly/monthly reports with insights and recommendations.
Identify opportunities for improvements based on data analysis.
Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).
Work with development teams to implement tracking, performance improvements, and user flow enhancements.
Mentor junior team members and support cross-departmental projects.
Work closely with sales, product, and creative teams to align marketing strategies.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.
Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.
Excellent analytical, communication, and project management skills.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Fresco Web Services Pvt. Ltd.
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