Digital Marketing Executive

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Job Overview:

social media management and PPC Ad campaigns

Key Responsibilities:

• Create and execute digital marketing strategies across channels
• Plan, execute, and optimize advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Analyze performance metrics, adjust strategies to improve ROI, and manage budgets effectively.
• Develop and implement social media strategies to drive engagement and growth across various.
• Coordinate with cross-functional teams and manage project timelines and resources.
• Create and manage content marketing initiatives that align with branding goals.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.

Requirements:

• Bachelor’s degree in any field or preferably marketing.
• Proven experience in running Paid Campaigns - Google, Meta, LinkedIn.
• Strong Expertise in Organic Social Media Marketing.
• Well versed in tools like Google Analytics, Google Tag Manager or others.
• Outstanding written and verbal communication English skills.
• Experience in Content Marketing and Branding
• Knowledge of Email and Influencer Marketing Skills, ORM, Affiliate Marketing would be an advantage.

Why you'll enjoy working at Fresco:

• We collaborate on interesting international projects, trying to make a real difference.
• Five days working and flexible work timings.
• Fair pay, a transparent career and promotion plan.
• Strong budget for learning courses & conferences.
• Focus on internal learning in the form of mentorships, workshops, and talks.
• We operate with squads, tribes, and chapters instead of a traditional top-down hierarchy.