Digital Marketing Executive

1. Social Media Management Plan, create, and schedule posts across platforms (Instagram, Facebook, LinkedIn, YouTube). Monitor engagement: comments, DMs, reach, impressions. Run paid campaigns (Meta Ads/LinkedIn Ads). --- 2. Content Planning & Execution Assist in creating content calendars. Coordinate with designers, writers, and video editors for creatives. Write basic captions, ad copy, and keyword-driven content. --- 3. SEO & Website Management Perform keyword research. Optimize webpages, blogs, and landing pages (On-page SEO). Track ranking improvements and website traffic using tools like Google Search Console and Analytics. Coordinate blog uploads, metadata, and internal linking. --- 4. Google Ads / Pay-Per-Click (PPC) Assist in planning and executing Google Search & Display campaigns. Monitor daily spend, CPC, conversions, and ROI. Report performance metrics. --- 5. Email Marketing Create and send newsletters, promotional emails, and drip sequences. Manage email lists inside Mailchimp, Zoho Campaigns, HubSpot etc. Track open rates, click-through, and conversions. --- 6. Analytics & Reporting Track daily/weekly/monthly performance across all platforms. Prepare reports for campaigns, leads, organic growth, and conversions. Analyze data and provide insights for improvement. --- 7. Lead Generation Support Manage inbound leads from ads, website, and social media. Work with sales/CRM team to track lead flow. Create landing pages, lead magnets, and ad funnels. --- 8. Competitor Research & Trend Analysis Monitor competitor ads, content, keywords, and strategies. Stay updated on digital marketing trends, algorithms, and new tools. --- 9. Coordination & Cross-Functional Support Work with design, content, and sales teams. Ensure creatives match brand guidelines. Coordinate campaigns, events, and digital promotions. --- 10. Branding & Online Reputation Management Maintain consistent brand messaging online. Monitor reviews and listings (Google My Business, Justdial, etc.). Respond professionally to online feedback.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Kochi M.G.Road, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Why we should select you?
• What's your expected salary per month?
• Are you from Kochi?
• Are you introvert or extrovert?
• Do you have a personal laptop with you?
• How is your English Communication Skill?
• How many years (minimum) you can stay with the company?
• Your Contact Number (Number should be available to accept the calls)
• Do you like doing video presentations and conducting virtual or in-person interviews with clients?

Work Location: In person