Senior Digital Marketing Executive

1. Digital Strategy & Campaign Management

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  Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).

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  Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.

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  Optimize campaigns for maximum performance and ROI.

2. Performance Marketing

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  Manage PPC campaigns, retargeting, and remarketing strategies.

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  Monitor bidding strategies, create A/B tests, and optimize ads continuously.

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  Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.

3. SEO & SEM

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  Lead on-page and off-page SEO activities to improve rankings and organic traffic.

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  Conduct keyword research, competitor analysis, and website audits.

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  Oversee SEM campaigns and optimize for performance.

4. Social Media Management

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  Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).

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  Create engaging content calendars, monitor trends, and improve brand visibility.

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  Track engagement metrics and community interactions.

5. Content & Creative Coordination

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  Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).

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  Ensure brand consistency across all digital channels.

6. Analytics & Reporting

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  Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.

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  Prepare weekly/monthly reports with insights and recommendations.

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  Identify opportunities for improvements based on data analysis.

7. Website & Landing Page Optimization

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  Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).

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  Work with development teams to implement tracking, performance improvements, and user flow enhancements.

8. Team Leadership & Collaboration

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  Mentor junior team members and support cross-departmental projects.

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  Work closely with sales, product, and creative teams to align marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

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  3–5 years of proven experience in digital marketing roles.

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  Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.

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  Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.

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  Excellent analytical, communication, and project management skills.

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  Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits