Senior Digital Marketing Executive

Senior Digital Marketing Executive – Roles & Responsibilities

1. Digital Strategy & Planning

• Develop and implement digital marketing strategies aligned with company goals.
• Plan monthly/quarterly campaigns for lead generation, brand awareness, and customer engagement.

2. Website & SEO Management

• Manage website content, updates, and landing pages.
• Conduct keyword research and implement on-page/off-page SEO.
• Track and improve organic rankings and website performance.

3. Social Media Management

• Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create engaging content, manage posting schedules, and monitor engagement metrics.
• Run paid social media campaigns and optimize performance.

4. Performance Marketing

• Plan and manage Google Ads, Meta Ads, and other paid campaigns.
• Monitor and report campaign ROI, CPC, CTR, and conversions.
• Optimize campaigns to achieve target KPIs.

5. Content & Creative Coordination

• Coordinate with designers, content creators, and agencies for creatives, videos, and ad assets.
• Ensure all content aligns with brand guidelines and marketing objectives.

6. Analytics & Reporting

• Track marketing KPIs using Google Analytics, Search Console, Ads Manager, and other tools.
• Prepare weekly/monthly performance reports and present insights for decision-making.

7. Email & Automation Marketing

• Manage email marketing platforms (Mailchimp, Zoho, HubSpot, etc.).
• Create email campaigns, nurturing flows, and automation sequences.

8. Lead Generation & CRM Coordination

• Drive high-quality leads through digital channels.
• Coordinate with the sales/CRM team to track leads and conversions.

9. Market Research & Competitor Analysis

• Monitor digital trends, competitor activities, and industry updates.
• Recommend new ideas, platforms, and strategies to stay ahead.

10. Cross-Team Collaboration

• Work with sales, product, and operations teams to align marketing initiatives with business objectives.
• Support offline events, product launches, and brand campaigns when required.

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Work Location: In person