Senior Content Writer

Job Description

We are looking for a skilled and creative Content Writer to drive the development and execution of content strategies across digital and print platforms, including websites, social media, email campaigns, and marketing collateral.

The ideal candidate will play a key role in strengthening brand messaging, SEO performance, and communication consistency. You will collaborate closely with marketing, product, and design teams to create impactful content frameworks and deliver high-quality outputs aligned with business objectives.

Key Responsibilities

• Develop and implement content strategies for websites, marketing campaigns, and brand storytelling initiatives
• Write, edit, and proofread compelling content for web pages, blogs, newsletters, social media, and print materials
• Execute on-page and off-page SEO activities, including keyword research, content audits, and optimization for visibility and engagement
• Maintain consistent brand voice, tone, and messaging across all communication channels
• Collaborate with internal teams and external partners; manage editorial calendars and ensure timely project delivery
• Track, analyze, and report on content performance using analytics tools to improve traffic, engagement, and conversion metrics
• Create and manage content for product packaging, legal copy, terms & conditions, and policy documents
• Support internal and external communications as required

Required Skills & Experience

• 4–6 years of experience in content writing, content marketing, or communications
• Strong writing, editing, and proofreading skills with a demonstrated portfolio of published work
• In-depth understanding of SEO best practices and hands-on experience with analytics tools
• Proven ability to create both digital and print content while maintaining brand consistency
• Excellent multitasking and project management skills with the ability to meet tight deadlines
• Meticulous attention to detail, especially for compliance and accuracy-sensitive content
• Working knowledge of content creation tools such as Canva or similar platforms

Good to Have

• Experience working with niche or D2C brands (F&B, lifestyle, etc.)
• Multilingual writing skills (English, Hindi, or other regional languages)
• Experience mentoring or guiding junior writers
• Proficiency in PowerPoint presentations (PPT)
• Comfortable participating in or supporting reels/video-based content for projects

What We Offer

• Opportunity to work on diverse, high-impact projects
• Collaborative and growth-oriented work environment
• Exposure to brand strategy, SEO, and cross-functional content initiatives

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person