Senior Content Writer

About the Role

Senior Content Writer

Key Responsibilities

• Write and edit high-quality content for websites, blogs, landing pages, case studies, white papers, email campaigns, press releases, and social media.
• Develop and implement content strategies aligned with business and marketing goals.
• Collaborate with internal teams to gather insights and simplify complex ideas into engaging, audience-friendly content.
• Conduct extensive research on industry trends, competitor activities, and audience behaviour.
• Ensure all content aligns with brand tone, voice guidelines, and SEO best practices.
• Review and mentor content created by junior writers or freelancers.
• Monitor content performance through analytics tools and provide actionable insights for continuous improvement.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 5 to 7 years of professional experience in content writing, preferably in digital marketing or a B2B/B2C environment.
• Excellent command of written and spoken English.
• Strong portfolio demonstrating versatile writing styles and formats.
• Proficiency in SEO content techniques and tools such as SEMrush, Ahrefs, and Google Keyword Planner.
• Working knowledge of CMS platforms such as WordPress.
• Exceptional attention to detail with strong editing and proofreading skills.
• Ability to handle multiple projects and meet tight deadlines.

Preferred Skills

• Experience working with international teams or clients (UK/US markets preferred).
• Strong understanding of Indian and global digital audiences.
• Rich English vocabulary suited for global communications.
• Ability to mentor and transfer knowledge to the wider team.
• Confident communication skills for client calls.
• Knowledge of tourism and the tours/activities sector (preferred).
• Experience managing a distributed team across time zones.
• Familiarity with Google Analytics, Search Console, Mailchimp, Hotjar, HubSpot, SEMrush, Ahrefs, ESPs, etc.
• Understanding of the correct and ethical use of AI tools in content creation.
• Ability to balance leadership responsibilities with hands-on content work.
• Strong organisational and project management capabilities.