Search Engine Optimization Specialist

Job Title: SEO Specialist

Location: TransAsia Cyberpark, Infopark Phase II,Kochi

Job Type: Full-time

Experience: 1.6 to 3 years

ABOUT US

We are a leading IT solutions provider based in Dubai, backed by a dedicated support team in

Cochin, India. We deliver cutting-edge and customized technology services across IT infrastructure,

AV & ELV systems, cloud solutions, cybersecurity, and managed services. With a strong

commitment to innovation and customer satisfaction, we help businesses leverage technology for

growth, scalability, and security.

Click to know more about our company: https://www.gs-it.ae/

JOB SUMMARY

As an SEO Specialist, you will improve our website’s search visibility by executing effective on

page, off-page, and technical SEO strategies. You will work closely with content, design, and

development teams to enhance rankings, drive organic traffic, and support overall digital marketing goals. Your ability to analyze data, identify opportunities, and optimize performance will play a key role in strengthening our online presence.

JOB RESPONSIBILITIES:

1. Search Engine Optimization (SEO)

• Plan and execute end-to-end SEO strategies aligned with business goals focused on IT industry.

• Perform in-depth keyword research, competitive analysis, and search intent analysis.

• Implement advanced on-page optimization: semantic keywords, internal linking, content

clustering, CTR optimization

• Manage and enhance off-page SEO: high-quality link building, digital PR outreach, backlink

audits

• Conduct regular technical SEO audits and collaborate with developers to resolve issues related

to: – Crawlability & indexing – Site architecture – Page speed & Core Web Vitals – Schema markup & structured data

• Oversee local SEO efforts including Google Business Profile, and local citations

• Track and optimize rankings, organic traffic, and conversions using Google Analytics, Search

Console, or similar tools

• Identify new growth opportunities through algorithm trends, SERP behaviour, and industry

insights

• Plan and execute emerging AI trends and integrate AI-driven insights into SEO strategies and

adapting to algorithm changes.

2. Content Strategy & Optimization

• Support and guide the content team with SEO-driven content briefs, keyword mapping, and

topical authority planning

• Optimize content for user intent, featured snippets, voice search, and rich results

• Review and update existing content to improve ranking potential and user engagement

• Ensure all content meets SEO best practices, readability standards, and brand guidelines

3. Performance Monitoring & Reporting

• Set up SEO dashboards and reporting frameworks for ongoing performance analysis

• Prepare monthly SEO reports with insights, outcomes, and strategic recommendations

• Analyze conversion paths, landing page performance, and behavioural metrics to improve UX

and retention

• Provide actionable suggestions to improve website visibility, structure, and search performance

4. Collaboration & Digital Marketing Support

• Support in Coordination with design, content, and development teams to ensure SEO

integration across all digital assets

• Support broader digital marketing activities, including campaign optimization and landing

page improvements

• Ensure alignment of SEO roadmap with overall digital marketing goals

• Support digital marketing team in enquiry management via chats, calls or email

QUALIFICATIONS

• Bachelor’s degree in Marketing, IT, Computer Science, Business, or related fields

• 2–3 years proven experience in SEO with measurable results

• Solid understanding of search engine algorithms, ranking factors, and on-page/off-page

strategies

• Good knowledge of HTML, CSS basics, CMS platforms, and website architecture

• Experience using Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming

Frog, etc.

• Familiarity with Core Web Vitals, schema markup, and other technical SEO enhancements

• Understanding of AI trends and AI-driven insights in SEO

• Strong analytical skills with ability to interpret data and convert insights into strategy

• Excellent communication, documentation, and project management skills