Search Engine Optimization Specialist

Company Description

Alpha Business Designs is a global IT services company specializing in Website Design & Development, Internet Marketing, and Mobile Application Development. With offices in Canada, the US, the UK, Australia, and India, the company operates a state-of-the-art offshore development center staffed with over 200 skilled professionals. Alpha Business Designs is known for delivering cost-effective, secure, and SEO-friendly websites tailored to meet clients' diverse needs. The company has successfully helped more than 1,500 clients worldwide establish and grow their online presence.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist based in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building quality backlinks, optimizing on-page SEO elements, and analyzing web performance metrics. The role will involve designing and executing strategies to improve search engine rankings, attracting relevant website traffic, and enhancing online visibility.

Qualifications

• Proficiency in Keyword Research and SEO Audits to identify opportunities for optimization
• Strong expertise in Link Building and On-Page SEO techniques
• Experience with Web Analytics and the ability to interpret performance data effectively
• Familiarity with SEO tools like Google Analytics, Google Search Console, and popular keyword research tools
• Knowledge of current SEO trends, algorithms, and best practices
• Excellent analytical, problem-solving, and communication skills
• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field is preferred
• Work experience in the digital marketing or SEO field is a plus