Salesforce Data Quality Analyst

Overview

Salesforce Data Quality Analyst

Key Responsibilities

Data Cleanup & Maintenance

• Identify and resolve duplicate, incomplete, and inaccurate records in Salesforce using tools like Data Loader, Excel, DemandTools, RingLead, or Cloudingo
• Merge and normalize data across related objects—particularly accounts, contacts, and opportunities
• Standardize data formats, naming conventions, and account segmentation criteria
• Maintain and optimize account hierarchies and parent-child relationships to support territory alignment, GTM planning, and enterprise reporting
  

CRM Ecosystem Support

• Monitor and validate data integrations from and to Salesforce, especially with NetSuite (ERP), Gong (call intelligence), ZoomInfo (data enrichment), and HubSpot (marketing automation)
• Troubleshoot sync issues and support data reconciliation between Salesforce and connected systems
• Partner with CRM administrators and integration teams to improve automated data flows and error handling
  

Governance & Reporting

• Track and report on key data health metrics (e.g., duplicate rates, completeness scores, error trends)
• Support audit readiness and compliance initiatives through strong documentation and data validation practices
• Participate in regular data audits and implement remediation plans for any anomalies found
  

Cross-Functional Collaboration

• Partner closely with Sales Operations, Marketing, Customer Success, and Finance to align CRM data with business goals
• Field data quality requests and help define SLAs for data updates, enrichment, and support
• Educate users on proper data entry protocols and support adoption of best practices
  

Qualifications

• 3+ years of experience in CRM data quality, stewardship, or operations roles—Salesforce experience is required
• Demonstrated success with operational data cleanup, record deduplication, and large-scale data correction
• Proficiency with Salesforce datamodel to understand integrity relationships between Accounts, Contacts, Leads, etc (All Salesforce standard Objects)
• Proficiency with Salesforce data tools (Data Loader, Workbench, SOQL) and Excel; experience with DemandTools, Cloudingo, or RingLead a plus
• Understanding of CRM-object relationships (Accounts, Contacts, Leads, Opportunities, Custom Objects)
• Experience working with integrated systems like NetSuite, HubSpot, ZoomInfo, Gong, or other GTM platforms
• Strong troubleshooting and data validation skills; confident navigating sync issues and system discrepancies
• Excellent communication skills and ability to collaborate across technical and non-technical stakeholders
• Familiarity with basic data governance principles and data compliance requirements (e.g., GDPR, CCPA)
  

Nice to Have

• Experience supporting RevOps, SalesOps, or MarketingOps teams
• Salesforce Administrator certification
• Exposure to MDM (Master Data Management), data warehouses, or CDPs
• Familiarity with middleware tools such as Boomi, Workato, or MuleSoft