Sales & Marketing Manager

Sales & Marketing Manager

Title: Sales & Marketing Manager – Domestic & International (B2C & B2B)

Location: Maroma, Auroville

Type: Full-time

Experience: 15+ years in consumer sales and brand marketing, preferably in lifestyle, wellness, or retail sectors.

About the Role

We’re seeking a creative and results-driven Sales & Marketing Manager to lead Maroma’s Go-to-Market strategy across domestic and international markets. This role blends strategic planning, cost analysis, distributor management, and hands-on execution to drive sustainable growth in both B2B and B2C channels.

Key Responsibilities

B2B Sales & Marketing

• Distributor Development: Identify, onboard, and manage international distributors, retailers, wholesalers, and corporate clients.
• Sales Targets: Set clear targets for distributors and track performance.
• Market & Price Analysis: Analyze costs, pricing structures, and compare Maroma’s prices with competitors in each country to ensure competitiveness.
• Europe Expansion:

-Assess best warehouse location considering logistics, salaries, rents, and taxes.

-Analyse current distribution setup and recommend improvements.

-Collaborate with the Europe-based Maroma Manager (currently being selected), define goals, and work together to achieve them.

• Value Proposition: Develop pitches and marketing materials highlighting Maroma’s strengths—sustainability, product quality, fair trade, and brand legacy.
• Sales Support & Coordination: Provide partners with product knowledge, marketing collateral, and operational support.

B2C Sales & Marketing

• Digital Strategy: Execute SEO, SEM, social media, email, and paid campaigns to drive traffic with low acquisition cost.
• Website Management: Oversee listings, pricing, promotions, and ensure a seamless shopping experience.
• Analytics: Use data tools (e.g., Google Analytics) to track KPIs and optimize campaigns.
• Customer Engagement: Build loyalty through CRM, personalized campaigns, and customer care.
• Brand Storytelling: Develop content for web, blog, and social platforms to strengthen brand awareness and consumer connection.

Overall Management

• Revenue & Budgeting: Forecast sales, set revenue targets, and monitor budgets.
• Cross-Functional Collaboration: Align with product development, production, logistics, and finance.
• Team Leadership: Guide and mentor the marketing team, setting clear goals.
• Strategic Growth: Build a unified sales and marketing roadmap that integrates B2B and B2C channels.

Ideal Candidate

• 15+ years in business development & marketing (wellness, beauty, lifestyle, or sustainability-focused brands preferred).
• Proven ability in strategy, sales management, and digital marketing.
• Strong analytical and negotiation skills with ability to set and achieve sales targets.
• Experience in international market entry, distribution, and competitor benchmarking.
• Fluent in English; additional languages a plus.
• Creative thinker with leadership experience.
• Bonus: Experience in premium retail or hospitality partnerships.

Why Join Us?

Be part of a purpose-led, Fair Trade-certified brand with nearly 50 years of sustainable manufacturing in Auroville, Tamil Nadu. Maroma creates premium home fragrance and natural body care products rooted in conscious living. You’ll help shape our global expansion, connect with customers, and drive meaningful growth while staying true to values of sustainability and fair trade.