Marketing Manager - Domestic Market (Wellness Retail & Hospitality)

As a Marketing Manager for Maroma in the domestic market of wellness retail and hospitality in Maroma, Auroville, you will play a crucial role in executing the company's marketing strategy. With at least 3 years of experience in consumer brand marketing, particularly in lifestyle, wellness, or retail industries, you will lead the growth of Maroma's Shop-in-Shop (SIS) program, boutique retail partnerships, and hospitality expansion through innovative storytelling, campaign implementation, and field coordination. Your responsibilities will include collaborating with sales agents to enhance the opening of SIS stores, providing customized regional marketing support and promotional materials to shops, monitoring SIS store sales and product movement, executing the 12-month domestic marketing plan, developing and managing regional marketing campaigns, creating marketing assets such as product brochures and digital content, overseeing store-level promotions and seasonal campaigns, coordinating marketing support for boutique and hospitality partners, managing brand storytelling through content shoots, supporting the sales team with materials, tracking campaign performance, engaging with influencers and conscious lifestyle platforms, and working closely with internal teams to ensure brand alignment. The ideal candidate for this role will have at least 3 years of experience in brand or field marketing, possess strong storytelling and content coordination skills, be proficient in social media and digital marketing tools, excel in cross-team collaboration and timeline management, be fluent in English with knowledge of regional languages being a plus, demonstrate creativity in visual merchandising and brand experience, and have experience with premium retail or hospitality partnerships. Joining Maroma means becoming part of a purpose-led brand deeply rooted in conscious living and sustainability. You will contribute to shaping the company's expanding retail presence and communicating meaningful stories that resonate with customers throughout India. You will be working with a nearly 50-year-old Fair Trade certified sustainable manufacturing company that creates premium home fragrance products and natural body care products in Auroville, Tamil Nadu, India.,