Sales & Marketing Manager

Job Summary

The Sales & Marketing Manager is responsible for developing and executing sales and marketing strategies to drive revenue growth, expand market presence, and strengthen brand positioning. This role involves leading the sales team, managing marketing initiatives, building key customer relationships, and ensuring achievement of business targets.

Key ResponsibilitiesSales Strategy & Revenue Growth

• Develop and implement sales strategies aligned with company objectives
• Set sales targets, forecasts, and budgets
• Drive new business development and key account management
• Monitor sales performance and take corrective actions to achieve targets
• Lead price negotiations and approve deals within authority limits

Marketing Strategy & Brand Development

• Plan and execute marketing campaigns (digital, social media, print, exhibitions, promotions)
• Strengthen brand visibility and market positioning
• Analyze market trends, customer behavior, and competitor activity
• Optimize lead generation and conversion strategies
• Manage marketing budgets and ROI tracking

Team Leadership & Management

• Recruit, train, motivate, and manage sales and marketing teams
• Define KPIs, performance metrics, and incentive plans
• Conduct regular performance reviews and coaching sessions
• Build a high-performance, target-driven culture

Customer & Channel Management

• Develop and maintain strong relationships with key customers, dealers, and channel partners
• Handle escalated customer issues and ensure resolution
• Identify and develop new distribution channels and territories

Planning, Reporting & Coordination

• Prepare sales forecasts, MIS reports, and management dashboards
• Coordinate with production, warehouse, accounts, and logistics teams
• Ensure CRM discipline and accurate sales data reporting
• Support business planning and strategic decision-making

Required Skills & Competencies

• Strong leadership, communication, and negotiation skills
• Strategic thinking with execution capability
• Deep understanding of sales funnels, marketing channels, and customer lifecycle
• Data-driven decision-making and analytical ability
• Proficiency in CRM, ERP, and MS Office tools

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field
• MBA in Sales & Marketing preferred

Experience

• 5–10 years of experience in sales and marketing
• Proven track record of achieving revenue and growth targets
• Industry-specific experience preferred

Work Environment

• Office-based with regular field visits and travel
• May require participation in exhibitions, events, and client meetings

Key Performance Indicators (KPIs)

• Revenue growth and profitability
• Market share expansion
• Lead conversion rate and customer acquisition cost
• Team performance and target achievement
• Brand visibility and campaign ROI

Job Types: Full-time, Permanent, Fresher

Pay: ₹17,809.13 - ₹22,031.74 per month

Benefits:

• Provident Fund

Work Location: In person