Sales Development Representative (SDR)

Experience- 2 years +

Position Overview:

Sales Development Representative (SDR) to join our dynamic team. The SDR will focus on outbound outreach marketing activities

Factors.ai, Apollo.io

Key Responsibilities

Outbound Prospecting & Lead Generation

Proactively research and identify potential clients through various sources, including databases, Email, LinkedIn and other tools.

Reach out to prospects using outbound methods such as cold emails, calls and social media outreach

Use Factors.ai, Apollo.io and other outreach tools to build and execute targeted prospecting campaigns.

Sequence Copy Creation & Workflow Management

Ideate and create tailored sequence copies (email templates, call scripts and social messages) to nurture leads through multi-step workflows.

Optimize copywriting for personalization, relevance and high response rates, ensuring alignment with the target audience's needs.

Continuously test and refine workflow sequences based on performance metrics like open rates, reply rates and conversion rates.

Lead Qualification

Engage with leads to understand their business needs and challenges related to integration solutions.

Evaluate and qualify leads based on company-defined metrics, ensuring alignment with the ideal customer profile.

Advanced Marketing Tools Usage

Utilize outbound marketing tools to track, measure and analyse campaign performance, providing actionable insights to refine outreach strategies.

Leverage CRM tools to log activities, track interactions and manage a pipeline of potential leads.

Continuously experiment with and adopt new tools and methods to optimize outreach efficiency and effectiveness.

Pipeline & Relationship Management

Develop and maintain a steady flow of qualified leads for the sales team by staying consistent with outreach efforts.

Build strong relationships with potential clients, maintaining a professional yet personalized approach.

Work closely with the marketing and sales teams to align strategies and provide feedback on lead quality and campaign effectiveness.

Requirements

Experience & Skills

2 years of experience

Proven track record of meeting or exceeding lead generation and outreach KPIs.

Strong knowledge and hands-on experience with tools like Factors.ai, Apollo.io, HubSpot and equivalent platforms.

Good written and verbal communication skills with the ability to craft compelling outreach messages.

Comfortable with cold calling, email campaigns and other outbound sales techniques.