Sales Capability Manager

The Bridge Associates

10 years

0 Lacs

gurugram haryana india

Posted:5 days ago| Platform:

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Skills Required

automation effectiveness development salesforce efficiency drive crm leadership support data strategy design strategies marketing training negotiation pipeline coaching management analytics reporting communication

Work Mode

On-site

Job Type

Full Time

Job Description

Sales Capability Manager

Key Responsibilities:

Sales Automation & Digital Tools
Drive implementation and adoption of sales automation tools (SFA/CRM/DMS).
Partner with IT and sales leadership to ensure tools are user-friendly, scalable, and aligned with business needs.
Train and support field teams on digital tools and data-led decision-making.
Go-To-Market Strategy (GTM)
Support design and execution of GTM strategies to improve reach, productivity, and distribution effectiveness.
Partner with category, trade marketing, and sales leadership teams to strengthen channel execution.
Develop frameworks to assess market coverage, outlet universe, and channel ROI.
Sales Capability & Development
Design and deliver structured training interventions for the salesforce on selling skills, negotiation, and distributor management.
Establish capability scorecards and track progress through structured assessments.
Build leadership pipeline by coaching frontline managers on performance management and execution excellence.
Analytics & Insights
Leverage data to track sales KPIs, identify gaps, and recommend interventions.
Create dashboards and reporting frameworks to measure sales effectiveness and automation ROI.

Key Requirements:

MBA/PGDM with 6–10 years of FMCG sales experience (field sales + capability/strategy roles preferred).
Strong exposure to
sales automation systems
(SFA/CRM/DMS) and GTM implementation.
Proven track record in
sales capability building
and training frontline sales teams.
Strong analytical, facilitation, and project management skills.
Excellent communication and stakeholder management abilities.

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