Jobs
Interviews

380 Retail Marketing Jobs - Page 3

Setup a job Alert
JobPe aggregates results for easy application access, but you actually apply on the job portal directly.

12.0 - 15.0 years

25 - 30 Lacs

Gurugram

Work from Office

Roles and Responsibilities Manage mall leasing, including identifying potential tenants, negotiating deals, and ensuring timely occupancy. Market Research: Stay informed on retail market trends and perform competitive analysis to guide leasing strategies. Ensure compliance with company policies and procedures Desired Candidate Profile 7 12 years of retail leasing experience with a proven track record of successful deal negotiation. Strong understanding of mall leasing processes and regulations. Excellent communication, negotiation, and interpersonal skills. Ability to work independently as well as part of a team.

Posted 2 weeks ago

Apply

2.0 - 7.0 years

1 - 3 Lacs

Jaipur

Work from Office

Generate B2B leads, onboard fashion retailers & wholesalers for menswear. Present collections, close sales deals, monitor order flow & payments. Ensure smooth delivery, follow-ups, and maintain strong client relationships for repeat business Required Candidate profile 2+ yrs B2B garment sales exp (menswear) Strong in communication, negotiation & client handling. Proven in lead gen & sales closures. Knowledge of fashion trends & B2B buying. sampada.sutar@successr.in

Posted 2 weeks ago

Apply

1.0 - 6.0 years

1 - 3 Lacs

Pimpri-Chinchwad, Nashik, Pune

Work from Office

Recruit the team of advisors. Train and motivate them. Guiding the Team to sell the products on the market. Driving sales through advisors, for the company. Team Management and team handling. Required Candidate profile Experience: Field Sales experience of 1+ years Any Field Sales Experience candidate can apply Age: Between 21 to 40 years Should have a vehicle Education: Graduate Perks and benefits PF Gratuity Good Incentives Health Insurance

Posted 2 weeks ago

Apply

1.0 - 6.0 years

1 - 3 Lacs

Udaipur, Ajmer, Jaipur

Work from Office

Recruit the team of advisors. Train and motivate them. Guiding the Team to sell the products on the market. Driving sales through advisors, for the company. Team Management and team handling. Required Candidate profile Experience: Field Sales experience of 1+ years Any Field Sales Experience candidate can apply Age: Between 21 to 40 years Should have a vehicle Education: Graduate Perks and benefits PF Gratuity Good Incentives Health Insurance

Posted 2 weeks ago

Apply

1.0 - 6.0 years

1 - 3 Lacs

Pimpri-Chinchwad, Nashik, Pune

Work from Office

Recruit the team of advisors. Train and motivate them. Guiding the Team to sell the products on the market. Driving sales through advisors, for the company. Team Management and team handling. Required Candidate profile Experience: Field Sales experience of 1+ years Any Field Sales Experience candidate can apply Age: Between 21 to 40 years Should have a vehicle Education: Graduate Perks and benefits PF Gratuity Good Incentives Health Insurance

Posted 2 weeks ago

Apply

1.0 - 6.0 years

1 - 3 Lacs

Mancherial, Warangal, Hyderabad

Work from Office

Recruit the team of advisors. Train and motivate them. Guiding the Team to sell the products on the market. Driving sales through advisors, for the company. Team Management and team handling. Required Candidate profile Experience: Field Sales experience of 1+ years Any Field Sales Experience candidate can apply Age: Between 21 to 40 years Should have a vehicle Education: Graduate Perks and benefits PF Gratuity Good Incentives Health Insurance

Posted 2 weeks ago

Apply

2.0 - 5.0 years

2 - 3 Lacs

Pune

Work from Office

Responsibilities: * Develop marketing strategies for FMCG products in retail channels. * Monitor market trends and competitor activity. * Collaborate with sales team on promotional activities.

Posted 2 weeks ago

Apply

3.0 - 8.0 years

4 - 7 Lacs

Ahmedabad

Work from Office

Company is in providing Leasing Property to Big Brands Viz Banks, PVR etc from Last 8 Years. Training will be provided. You Need to handle Property Acquisition field Team and drive them for proper work. For Query, call 8000044060 Required Candidate profile 3 Yr+ exp candidate in any Sales or Business Development can apply. There is no Sales in this profile, only your team to collect details of Vacant Showrooms as per Client Requirement for Lease.

Posted 2 weeks ago

Apply

3.0 - 7.0 years

5 - 9 Lacs

Bengaluru

Work from Office

Key Responsibilities Strategic Planning: Develop and implement comprehensive retail marketing strategies that align with business objectives and drive store performance. withe.co Campaign Management: Plan and execute in-store promotions, events, and product launches to engage customers and boost sales. HRBlade Market Analysis: Conduct market research to understand consumer behavior, industry trends, and competitive landscape, using insights to inform marketing strategies. withe.co +1 HRBlade +1 Brand Management: Ensure consistent brand messaging and visual merchandising across all retail touchpoints. Collaboration: Work closely with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business goals. Performance Monitoring: Analyze sales data and campaign performance metrics to assess the effectiveness of marketing initiatives and make data-driven adjustments. Vendor Management: Manage relationships with external agencies, vendors, and partners to execute marketing campaigns and initiatives.

Posted 2 weeks ago

Apply

1.0 - 3.0 years

1 - 2 Lacs

Medinipur

Work from Office

Responsibilities: * Develop marketing strategies for B2B & B2C segments * Manage field marketing activities * Increase retail presence through dealer management * Collaborate with sales team on campaigns

Posted 2 weeks ago

Apply

10.0 - 15.0 years

18 - 22 Lacs

Noida, Gurugram, Delhi / NCR

Work from Office

Job Title: Manager Zonal Retail - Marketing & Communication 10+ Years Location: Gurgaon Crescendo Global has partnered with the growing Automotive and retail industry , known for its expansive retail footprint and customer-first approach. With a strong pan-India presence, they specialize in providing innovative, tech-enabled services through branded retail formats. Their mission is on delivering exceptional customer experiences, trusted products, and service excellence across every touchpoint. We are looking for a Zonal Retail Marcom Manager , who will be responsible lead the rollout and refurbishment of branded retail stores, drive ATL/BTL marketing, and ensure strong brand visibility across the zone. Responsibilities: Roll out & refurbish branded retail stores across formats end-to-end execution Conduct site visits, approve layouts/3D views, manage civil work, and coordinate store inaugurations Plan and execute BTL activations & local marketing campaigns Track store performance, ensure vendor SLA adherence , and manage deployment timelines Lead merchandising and collateral rollouts at point-of-sale Monitor competition activity and provide actionable insights Maintain a rolling 6-month retail pipeline forecast. Requirements: 10+ years in retail deployment and BTL/ATL marketing working in FMCG/FMCD industry. Strong skills in project management and vendor coordination Excellent communication, negotiation, and stakeholder management Knowledge of local markets, customer behaviour, and competitive trends Ability to work cross-functionally and lead in a matrix organization Energetic, results-driven, and a strong influencer. What is in it for you? High-Impact Role: Lead end-to-end retail marketing initiatives that directly shape brand presence and customer experience on the ground. Cross-Functional Exposure: Work closely with sales, design, product, and corporate marketing teams in a dynamic, collaborative environment. Ownership & Autonomy: Take charge of store rollouts, brand activations, and vendor management with clear accountability. Innovation Playground: Bring bold marketing ideas to life through ATL/BTL campaigns and in-store strategies across multiple formats. Career Growth: Be part of a growing, fast-paced organization with opportunities to scale your influence and grow into senior leadership roles. Visibility & Recognition: Your work will be visible at the consumer level and across internal leadershipreal impact, real results. Reach US: If you're interested in shaping the future of automotive retail , join a fast-paced, customer-first brand and lead impactful retail experiences. Apply now! Share your CV to muskaan.bhardwaj @crescendogroup.in | for a confidential discussion. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note: We receive a lot of applications daily, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Scammers can misuse Crescendo Global’s name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at www.crescendo-global.com and report fraud immediately. Stay alert! Keywords: Marcom, ATL, BTL, Marketing Campaigns, Marketing Collaterals, Above the Line, Below the Line, Marketing Analytics, Retail Marketing, In-store Branding, Retail Deployment and SLA Adherence.

Posted 2 weeks ago

Apply

1.0 - 4.0 years

1 - 2 Lacs

Bengaluru

Work from Office

We are seeking salesman to promote and sell Golisoda Products to existing and new customers. Achieve sales targets and contribute to business growth.

Posted 2 weeks ago

Apply

0.0 - 4.0 years

2 - 3 Lacs

Indore, Jaipur

Work from Office

Company is in providing Leasing Property to Big Brands Viz Banks, PVR etc from Last 8 Years. Training will be provided. You have to Acquire Property Details in your Assigned AREA and submit to Office, there is no sales. For Query, call 8000044060 Required Candidate profile Both Fresher and Experienced Candidate can apply, Vehicle is compulsory. There is no Sales in this profile, only collecting details of Vacant Showrooms, Shops on Main Road, training will be provided.

Posted 2 weeks ago

Apply

4.0 - 8.0 years

6 - 9 Lacs

Solapur

Work from Office

Position: Regional Manager-Sales Location: Solapur Business Unit: Baby Care Reports To: Zonal Head Experience: Minimum 5+ years (Must Experience in Multiple Store managing ) Working Days: 6 days a Week (Mon-Sat) Field Visit: Extensive travel within the assigned Territory. Age - Max 35 Job Overview: The Regional Sales Manager is responsible for driving sales growth and managing the performance of Team Leads and Sales Promoters across multiple retail stores in the region. This role involves strategic planning, operational oversight, and team leadership to ensure that sales targets are met, customer satisfaction is maintained, and the overall store performance is optimized. Key Responsibilities:- Sales Strategy & Execution: Develop and implement regional sales strategies to achieve sales targets and increase market share. Analyze market trends and customer needs to identify new opportunities and areas for improvement. Coordinate with the marketing team to execute promotional campaigns and store events effectively. Team Management: Supervise and support Team Leads and Sales Promoters across the region, providing guidance, training, and performance evaluations. Set clear goals and expectations for team members and conduct regular performance reviews. Foster a positive and productive work environment, addressing any issues or conflicts that arise. Operational Oversight: Ensure that retail stores in the region are operating efficiently and in compliance with company policies and procedures. Monitor store performance metrics, such as sales figures, customer feedback, and inventory levels. Conduct regular store visits to assess performance, provide support, and identify areas for improvement. Customer Relationship Management: Enhance customer experience by ensuring high standards of service and addressing any customer concerns or complaints. Build and maintain strong relationships with key customers and stakeholders in the region. Reporting & Analysis: Prepare and present regular reports on sales performance, market conditions, and team achievements to senior management. Use data and analytics to track progress, identify trends, and make informed decisions. Training & Development: Identify training needs for Team Leads and Sales Promoters and facilitate relevant training programs. Promote continuous learning and development to enhance team skills and performance. Budget Management: Oversee the budget for the region, ensuring that expenses are managed effectively and within approved limits. Evaluate financial reports and adjust strategies as needed to achieve financial goals. Qualifications: Masters in business administration, Marketing, Retail Management, or a related field. 5 years of experience in the retail industry, demonstrating expertise in managing sales teams, optimizing store performance, and driving customer satisfaction. Proven experience in retail sales management, with a track record of meeting or exceeding sales targets. Strong leadership skills with experience managing teams and driving performance. Excellent communication and interpersonal skills. Ability to analyze data, identify trends, and make strategic decisions. Proficiency in MS Office Suite (Word, Excel, PowerPoint) and familiarity with retail management software. Flexibility to travel within the region as needed. Interview Mode:- Virtual (We are conducting interview virtually, ensuring a safe and convenient process for all candidates.)

Posted 2 weeks ago

Apply

7.0 - 10.0 years

15 - 20 Lacs

Jaipur

Work from Office

Position title: Manager - PR & Communication About the Company: Company established in 2011, explores an unparallel realm in the world of Trunks, our story of passion, perseverance and creative expression is inspired by our roots and defying conventional imagination, thus establishing an industry of our own. Since inception we have been encapsulating emotions and passions those of aficionados, collectors and travelers through meticulously handcrafted concept Trunks for travel, games, bars and more. Job Requirements and Skills: Position Objective - Build a global community by communicating brand story and ethos through various mediums from Print to Digital to physical events. About the position- The PR & Communication Manager will be responsible to developing and executing communication strategies that enhance the brand presence, increase its visibility in luxury, design art & crafts and ensure a consistent brand voice across all media channels. This role involves managing media relations, crafting compelling narratives, and working closely with internal and external stakeholders to communicate our Brand story & values. Job Skills - Proficiency in content creation and management. Exceptional written and verbal communication skills He or she will have to be an outstanding storyteller. Understanding of Luxury, Art & Craft. Demonstrate strong media relations capabilities, supported by a well-established network of industry contacts, including proven experience in collaborating with leading media houses, PR agencies, and key influencers. Proven track record of developing and executing successful PR campaigns. Personal Attributes: Excellent written & verbal communication, good personality, strong interpersonal skills, and the ability to build relationships at all levels. Ability to work effectively under pressure and manage multiple projects simultaneously. Self-motivated and able to work independently as well as part of a team. Attention to detail and a commitment to excellence. Mindset & approach to be solution-driven. Adaptability, enthusiasm, and a genuine passion for the brand. Reports to: Brand Director Major responsibilities: Planning (With or Without PR Agency) Develop and implement comprehensive PR and communication strategies to promote brand story, narratives, event highlights across the globe. Align PR strategies with overall marketing goals and brand objectives. Handle PR Agency- India & International. Public Relations Serve as the primary contact for media inquiries and proactively pitch stories to secure targeted coverage. Develop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure coverage in relevant publications and platforms. Prepare & proof reading of press releases, media kits, speeches, interview write-ups and other PR materials to communicate key messages and announcements in top level print, broadcast & digital media. Organize and manage high level media events, conferences, and media tours. Handle PG Agency - India & International Communications Strategy Create and execute comprehensive communication plans that align with the brands marketing goals and strategy. Develop and maintain a consistent brand voice and messaging across all communication channels. Collaborate with the respective team to ensure integrated communication efforts across print, digital, and social media. Content Creation Develop & oversee the creation of high-quality content for various communication platforms, including newsletters, blog posts, social media, and internal communications. Ensure all content is engaging, informative, and aligned with the brands values and tone. Campaign Management Plan and execute global PR campaigns, Private launch, media networking and special events. Plan and manage influencer marketing campaigns from conception to execution. Ensure local adaptation and effective execution of global campaigns. Monitoring and Reporting Monitor media coverage and analyze PR campaign performance. Prepare regular reports on PR activities, media coverage, and campaign effectiveness. Education PG/ Masters/ Diploma in Journalism & Mass Communication, Marketing Experience Minimum of 7 years of experience in PR and communications, with at least 3-5 years in a managerial role within the luxury, retail, design or art and craft industry. Job Location/ Hours Jaipur Full-time, with flexibility to attend events and handle media inquiries outside of regular business hours.

Posted 2 weeks ago

Apply

1.0 - 5.0 years

1 - 3 Lacs

Coimbatore

Work from Office

Job Title: Executive/Senior Executive Marketing - New Store Launches Job Summary: We are seeking an experienced and skilled Senior Executive/Executive Marketing to support the branding and successful launch of new stores. The ideal candidate will have hands-on experience in offline marketing campaigns, particularly door-to-door marketing, and a keen eye for detail to ensure high-quality store branding. The Senior Executive/Executive Marketing will play a crucial role in executing marketing campaigns, improving poor-performing stores, and preparing reports to drive business growth. Key Responsibilities: 1. New Store Branding: - Assist in developing and executing branding strategies for new stores - Ensure consistent brand image across all stores 2. Grand Successful Launch of New Stores: - Support the planning and execution of grand opening events - Collaborate with cross-functional teams to ensure successful launches 3. Offline Marketing Campaigns: - Execute offline marketing campaigns (flyers, banners, no-parking boards, health camps, etc.) - Focus on door-to-door marketing campaigns (flyers, banners, no-parking boards) 4. Quality Check of Store Branding: - Conduct regular quality checks to ensure high-quality branding - Provide feedback and recommendations for improvement 5. Reporting: - Prepare reports on marketing campaigns and store performance - Analyze data to identify areas for improvement 6. Improving Poor Performing Stores: - Assist in developing and executing strategies to improve store performance - Collaborate with store managers and other stakeholders 7. Timely Execution of Marketing Collaterals: - Ensure timely delivery of marketing materials (flyers, banners, etc.) - Ensure effective execution and tracking of all campaigns Requirements: - 1-3 years of experience in marketing, preferably in retail - Hands-on experience in offline marketing campaigns, particularly door-to-door marketing

Posted 2 weeks ago

Apply

2.0 - 4.0 years

3 - 3 Lacs

Noida

Work from Office

Drive retail-focused sales for advertising solutions Plan, pitch, and execute multiple retail campaigns Generate leads from the Delhi NCR retail market. Handle multiple clients and campaigns like a pro

Posted 2 weeks ago

Apply

3.0 - 5.0 years

1 - 6 Lacs

Visakhapatnam

Work from Office

Role & responsibilities : 1. To Manage and develop territory as short and long term objectives of the business. 2. Promotions - Execution of BTL and support marketing for Branding activities. 3. Manage Key channel relationships. 4. Execute all joint marketing programs with channels to sell more & penetrate into new areas within the assigned territory. 5. Recruit and Retain team. 6. To achieve respective sales targets for each product category through experience sanitary store / Retailer Market . 7.Conduct Product Training for experience centers and retailer Dealers and their staff. 8. To support, monitor, achieve business plans and implement strategy for the channel. 9. To achieve respective sales targets for each product category thru experience center sanitary outlets or Retail outlets. 10. Maintain Channel Hygiene and roll out Schemes and enhance revenue Preferred candidate profile : 1.The ideal candidates should possess a Graduate or MBA degree. 2. Minimum 3 to 5 years of experience in Water Treatment, Home Appliances, Solar Plants, or Sanitary Ware. 3. Strategic thinker with the ability to analyze data and make informed decisions. 4. Proven track record of managing regional operations, developing business partnerships, and achieving sales targets.

Posted 2 weeks ago

Apply

0.0 - 5.0 years

3 - 8 Lacs

Mumbai, Navi Mumbai, Mumbai (All Areas)

Work from Office

We are looking for a highly motivated and ambitious Business Management Trainee to join our team. This role provides a unique opportunity for a recent graduate to gain hands-on experience across all key departments of the business, including sales, leadership, and business administration. As part of a structured development program, the Graduate Business Associate will undergo extensive training, working closely with department heads to gain a comprehensive understanding of business operations. Upon successful completion of the program, you will take ownership of managing your own business unit. Key Responsibilities : Training Across Departments : Rotate through various departments, including Sales, Business Administration, Operations, and Leadership, to develop a well-rounded understanding of business processes. Sales & Marketing : Learn about sales strategies, client relationship management, and marketing initiatives to drive business growth. Business Administration : Gain hands-on experience in business operations, including finance, HR, and process optimization, ensuring smooth day-to-day activities. Leadership Development : Work closely with senior leaders and mentors to understand team management, leadership principles, and how to effectively lead a unit. Data Analysis & Reporting : Assist in data collection, analysis, and reporting to support informed decision-making across departments. Process Improvement : Identify areas for operational improvement and assist in the development of strategies to enhance productivity and efficiency. Unit Management : Upon completion of the program, take responsibility for managing your own business unit, overseeing its performance, and implementing growth strategies. Project Support : Participate in cross-functional projects to drive business initiatives and gain insight into broader company objectives. Qualifications : Recent graduate. Strong interpersonal and communication skills. Analytical mindset with attention to detail. Ability to work collaboratively and adapt to different teams. Self-motivated and eager to learn, with strong organizational and time management skills. Willingness to take initiative and solve problems independently. What We Offer : Structured training and development program across multiple business functions. Mentorship from senior leadership. Exposure to all aspects of running a business, from operations to strategy. Opportunity to grow into a management role and take ownership of a business unit. Competitive salary and benefits.

Posted 2 weeks ago

Apply

5.0 - 9.0 years

0 Lacs

kolkata, west bengal

On-site

As an AVP, Marketing technology audience analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms to optimize current audience campaigns and shape future strategies. Your responsibilities will include performing audience analyses using internal and external data sources, creating data personas, and collaborating with marketing partners to identify trends and opportunities. Additionally, you will work closely with cross-functional teams to collect data for audience insights and manage the workflow for audience segments in programmatic and personalization campaigns. To excel in this role, you should possess a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance in the financial domain. You should also have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with a minimum of 3 years of experience in digital marketing within platforms such as CDP, DMP, DV360, Google Analytics, and more. Desired characteristics for this role include proven experience in analyzing massive data sets, proficiency in data mining techniques using programming languages like Python, SQL, and Java, and leadership skills in working with cross-functional partners to achieve mutual goals. Familiarity with analytic platforms and tools such as Hadoop, R, Hive, and Tableau, as well as knowledge of probability and statistics, machine learning, and artificial intelligence, are highly valued. You should be able to compile and analyze data from paid media and digital marketing campaigns, provide strategic recommendations to client/product teams, and demonstrate expertise in data management and analytics. Your ability to think creatively, synthesize insights, and lead strategic discussions will be essential in driving business decisions and achieving tangible results. Experience in Agile methodologies and consumer financial services organizations is a plus. If you meet the eligibility criteria of having a Bachelor's Degree with 5+ years of experience in digital audience performance analysis, or relevant experience without a degree, and are interested in working from 2:00 PM to 11:00 PM IST, you are encouraged to apply for this Level 10 role within the Marketing team at Synchrony.,

Posted 2 weeks ago

Apply

7.0 - 9.0 years

15 - 25 Lacs

Hyderabad

Work from Office

This role in summary The Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager , local operations team , corporate team , outside agencies , and other resources that are utilized to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE). Role & responsibilities Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share. Relationship management with trade, distributors & sales teams to align resources for optimum utilization Capability development of field force to ensure better consumer experience across channels. Reviews & hygiene for a large workforce to keep tabs on key input & output areas. Designing and execution of Marketing Communications (BTL) New EBOs identification, store creation & business responsibility to set a new channel. Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets Training & development of DSOs/MT/TP teams through RTs/BRMM Designing and execution of Retail and Trade Marketing activities Responsible for Media management (Radio, Print, Outdoor) Responsible for ensuring Brand Visibility ( both Inshop and Outshop) Vendor Management related to marketing activities. Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario Preferred skills and experiences Experience of handling large workforce, Trade marketing, Sellout

Posted 3 weeks ago

Apply

4.0 - 9.0 years

5 - 8 Lacs

Bengaluru, Delhi / NCR, Mumbai (All Areas)

Work from Office

4+ years of experience in category management or merchandising, preferably in jewelry, luxury, or fashion retail. jewelry materials (gold, diamonds, precious stones) and international Excel, ERP systems (e.g., SAP), and merchandising tools.

Posted 3 weeks ago

Apply

4.0 - 9.0 years

6 - 8 Lacs

Coimbatore

Work from Office

The Regional Marketing Lead is responsible for conceptualizing, executing, and managing store-level and regional marketing campaigns that bridge the gap between offline retail presence and digital touchpoints. This role is crucial to building hyperlocal awareness, driving walk-ins, and enabling local sales conversions. Key Responsibility Areas (KRAs): 1 . Regional Campaign Planning & Execution Lead store-level and regional marketing campaigns tailored to local customer behavior, product focus, and cultural events. Develop localized campaign themes, taglines, and creative briefings for regional launches or offers. ATL/BTL Coordination Plan and execute ATL (Above-the-Line) media (newspapers, FM radio, regional print) and BTL (Below-the-Line)media (flyers, kiosks, in-store branding) with the help of local agencies. Negotiate cost-effective media spots and placements for each region and festival period. New Store Launch Marketing Lead launch marketing activities for new stores including pre-buzz creation, invitation, inauguration day activities, local influencer presence, and post-launch visibility. Ensure optimal media-mix deployment during launches in coordination with sales and creative teams. Zonal Team Collaboration Coordinate closely with Regional Sales Heads and Store/Service Managers to understand regional needs, sales objectives, and customer footfall trends. Customize marketing collaterals and communication flow accordingly. Hyperlocal Campaign Syncing Integrate digital channels (Google Ads, WhatsApp, Facebook region pages) with physical marketing (posters, in-store branding) to create consistent hyperlocal narratives. Launch store-level festive and product-push campaigns across both digital and offline touchpoints. Calendar & Visibility Management Maintain a monthly seasonal and festival retail marketing calendar for each zone. Track execution timelines, vendor deliverables, and performance metrics aligned to campaign peaks. Merchandising & Audit Oversight Conduct periodic store merchandising audits for branding consistency, signage visibility, and hygiene. Prepare detailed visibility audit reports, with scoring and actionable feedback per store/region. Local Data & Performance Reporting Collect store-level campaign performance data – footfall, inquiries, visual merchandising status, and event leads. Submit region-wise marketing activity scorecards monthly to marketing leadership and sales heads.

Posted 3 weeks ago

Apply

5.0 - 9.0 years

0 Lacs

kochi, kerala

On-site

As the Brand Strategy & Positioning professional at OPPO Kerala, your primary responsibility will be to define and implement brand positioning strategies to excel in a highly competitive market. You will be tasked with ensuring consistent messaging across all channels such as retail, online, and events. Additionally, you will play a key role in building and strengthening brand equity and customer loyalty for OPPO Kerala. Your role will also involve conducting regular market research to gain insights into consumer preferences, competitor movements, and industry trends. By analyzing sales data, market share, and customer feedback, you will identify opportunities and threats to provide valuable insights for product development, pricing strategies, and promotional campaigns. In the realm of Campaign Planning & Execution, you will be required to plan and implement 360-degree marketing campaigns encompassing Above-The-Line (ATL), Below-The-Line (BTL), and digital marketing initiatives. This will involve designing product launch strategies, promotional activities, and seasonal campaigns while collaborating with creative agencies, media houses, and internal teams for seamless execution. Retail & Trade Marketing will be another area of focus where you will develop and execute trade marketing strategies to drive sell-out at retail stores. This will include planning and supporting in-store branding, Point of Sale (POS) materials, and experiential zones. Moreover, organizing retail staff training and incentive programs will be essential to boost product push in retail environments. Your expertise will be crucial in the realm of Digital & Social Media Marketing where you will craft digital marketing plans encompassing Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media campaigns, and influencer partnerships. Monitoring online reputation and engaging with customers across various online platforms will also be part of your responsibilities. Furthermore, driving e-commerce promotions and forming partnerships with online marketplaces will be key in expanding OPPO Kerala's digital presence. Collaboration with sales teams will be vital to align marketing activities with sales targets, provide essential marketing tools such as brochures, product videos, and presentation decks for enhancing sales conversions, and actively participate in sales strategy meetings and performance reviews. Your role will extend to planning and managing participation in events and sponsorships such as exhibitions, trade fairs, and product launch events. Coordinating roadshows, experiential marketing activities, and sponsorship initiatives will be instrumental in increasing OPPO Kerala's brand visibility. Budgeting & ROI Tracking will require your attention as you prepare and manage marketing budgets for various initiatives, track ROI on different campaigns, and optimize spending for maximum impact. Presenting budget utilization and performance reports to management will be integral to demonstrating the effectiveness of your strategies. Cross-functional Coordination will be a significant aspect of your role as you collaborate with product, supply chain, finance, and customer service teams to ensure seamless execution of marketing initiatives. Working closely with regional marketing teams for localized campaigns will also be part of your responsibilities. In the domain of Customer Relationship Management (CRM), you will be involved in developing and implementing loyalty programs and post-sale engagement strategies. Analyzing customer lifecycle data to enhance retention and cross-selling opportunities will be critical in fostering strong customer relationships. The ideal candidate for this role should possess strong analytical and strategic thinking skills, excellent communication and negotiation abilities, creativity, and a solid understanding of mobile technology trends. Strong leadership and team management capabilities along with the ability to thrive under pressure and tight deadlines will be essential for success in this position. This is a full-time role at OPPO Kerala with benefits including cell phone reimbursement, health insurance, and Provident Fund. The work schedule comprises day and morning shifts with a yearly bonus. The work location is in person. Join OPPO Kerala as a Brand Strategy & Positioning professional to make a significant impact in the competitive market landscape and contribute to the growth and success of the brand.,

Posted 3 weeks ago

Apply

5.0 - 9.0 years

0 Lacs

delhi

On-site

As an AVP, Marketing Technology Audience Analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms. Your primary focus will be on developing best practices for audience governance and supporting the broader audience strategy development. Your responsibilities will include performing audience analyses using internal and external data sources to optimize current audience campaigns and shape future campaign strategies. You will create data personas, collaborate with marketing partners to identify trends and audience opportunities, and work with cross-functional teams to collect data for audience insights. Additionally, you will be responsible for building audiences, managing the workflow from CRM data onboarding to audience segment delivery for programmatic and personalization campaigns. You will establish partnerships with cross-functional teams to understand their business needs and goals, delivering processes and opportunities accordingly. To qualify for this role, you should have a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance. Alternatively, a minimum of 7 years of relevant experience in the financial domain will be considered in lieu of a degree. You should have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with at least 3 years of professional digital marketing experience. Desired characteristics for this role include proficiency in data mining techniques and analytic programming languages such as Python, SQL, Java, SAS, and others. You should have leadership experience working with cross-functional partners and familiarity with analytic platforms and tools like Hadoop, R, Hive, and Tableau. Experience in areas such as probability and statistics, machine learning, and artificial intelligence will be advantageous. As an ideal candidate, you should be able to execute analyses with massive data sets, collaborate effectively with diverse teams, and provide strategic recommendations based on data insights. You should be a creative thinker with a history of synthesizing insights to drive business decisions and lead strategic discussions. If you meet the eligibility criteria and possess the required skills and experience, we encourage you to apply for this role. This is a Level 10 position, and the work timings are from 2:00 PM to 11:00 PM IST. For internal applicants, it is essential to understand the criteria and mandatory skills needed for the role before applying. Informing your manager and HRM, updating your professional profile, and ensuring your resume is up to date are crucial steps in the application process. Employees at Level 8 and above who meet the specified tenure requirements are eligible to apply. Join us at Synchrony and be part of a dynamic team that drives ROI, elevates brand presence, and fosters a culture of innovation in the ever-evolving market landscape.,

Posted 3 weeks ago

Apply
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Featured Companies