Market Development Manager

In-Store Activation Execution:

• Ensure that product placements, signage, and displays are strategically positioned to capture customer attention
• Execute in-store display, promotions, and activations in line with brand guidelines. Coordinate with vendors, depots, and local sales team for visibility implementation
• Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas

Visual Merchandising Excellence:

• Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets
  1. Replenishing and maintaining brand assets during retail outlet visits
• Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement.

Local Trade Show execution:

• Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc

Data Analysis and Reporting:

• Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed.
• Competition tracking Visibility

Cross-Functional Collaboration:

• Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals.
• Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights.

• bachelors degree in marketing.

2-5 years of experience in merchandising, retail marketing, or related roles, preferably within the same industry or market segment.

• 10 candidates 4-5 years experience
• 10 candidate 2-3 years experience
• 10 candidates 1-2 years experience

• Excellent communication and interpersonal skills to effectively collaborate with various stakeholders like local sales team, vendors.
• Creative thinking and the ability to develop innovative local merchandising implementation solutions.

• Self-owned 2-wheeler and willingness to travel within the region as and when required.
• Minimum 1-2 years of merchandising experience