Market Development Manager

As a Regional Marketing Manager, your role is crucial in developing and implementing marketing strategies to drive sales and liquidation growth, enhance brand presence, and promote the adoption of agrochemical products in the assigned territories. Your responsibilities will include strategic planning, product and brand management, field marketing and demand generation, budget and resource management, market intelligence, and team coordination. Key Responsibilities: - Develop and execute regional marketing plans in alignment with the national strategy. - Identify market trends, customer needs, and competitor activities to adjust regional tactics accordingly. - Work closely with sales teams to support the achievement of sales targets. - Drive awareness and adoption of key agrochemical products through campaigns and promotions. - Monitor product performance and provide insights for improvement or repositioning. - Oversee brand positioning and ensure compliance with corporate identity. - Plan and coordinate farmer meetings, demonstration trials, and field days. - Collaborate with technical teams for product training and education initiatives. - Manage distributor/retailer engagement programs to strengthen channel relationships. - Develop and manage regional marketing budgets efficiently. - Ensure optimal ROI on marketing spend and resource utilization. - Collect and analyze data on crop patterns, pest trends, and market dynamics. - Provide actionable insights to product development and strategic teams. - Coordinate with field staff, agronomists, and DGM to ensure alignment. - Support training and capacity building for local sales and marketing personnel. Qualifications Required: - Educational Qualification: B.Sc. (Agriculture) / M.Sc. (Agriculture) / MBA - Work Experience: Minimum 7 years in Sales & Marketing of Pesticides - Market Knowledge: Strong understanding of the Gujarat market; prior experience working in Gujarat is an added advantage No additional details of the company were mentioned in the job description.,