Manager - Product Marketing

You will be responsible for leading a series of product developments and developing an integrated marketing plan to meet Product and Marketing Objectives within the required timelines. - Understanding the target group and developing a New Product Launch Strategy for the concerned Category - Conducting Market Analysis, competition mapping, consumer insights, Product Positioning, and customer segmentation to develop Product Value Proposition and output Key Messaging - Creating innovative strategies and contributing creative thoughts for campaigns aimed at driving awareness, engagement, and product adoption - Developing an Integrated Marketing Communication plan with a 360-degree focus on ATL, BTL, Digital & Retail, including setting timelines and key responsibilities - Collaborating with cross-functional teams such as Product, Research, Brand, Media, Digital, Sales, Retail, and Ecommerce to deliver New Product Launch & Go-To-Market strategy - Planning the budget for campaigns and ensuring optimal utilization of channels with a focus on ROI - Ensuring quality and timely execution of the entire campaign - Evaluating the campaign performance and incorporating learnings for future campaigns Prefer candidates with 6 or more years of experience in handling premium product categories.,