Manager - Product Marketing

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

In your role as an Manager - Product Marketing, you will be responsible and have complete ownership for managing your set of programs end to end. Collaborating with cross-functional teams for planning and executing product launches and marketing activities.

Role and Responsibilities:

• Own the Product Marketing, Communications, and Marketing Operations for your set of products
• Cross-functional collaboration for executing product launches /product upgrades as per go to market timelines.
• Work with creative agency/ internal creative teams to deliver sharply positioned marketing collaterals
• Work cross-functional teams for PR /affiliate activities, CRM campaign content, performance ad refreshes
• Work closely with the tech (backend engineering team and web developers) for troubleshooting tech glitches and updation of landing page/brochures
• Project managing and operationally executing webinars, testimonial collection,
• Be the guardian of the Emeritus and University Brand in terms of compliance

Key Skills & Qualifications:

• Candidate should have 4-6 years of work experience
• A holder of a bachelor's degree in either marketing, business, or a related field
• Past experience in managing Product Campaigns, preferably which are digitally led (Performance Creatives, LP, Mailers, Videos, Brochures etc.)
• A metrics driven marketer with an eye for creativity
• Strong written and spoken communications and knowledge of creative/ content development process
• Strong with project management skills and able to handle multiple marketing projects and high volume of programs simultaneously
• Exposure to high involvement/ consultative sales categories like BFSI, EdTech is a plus
• Exposure to Global Brands / APAC markets in a high brand compliance environment is a plus
• Quick Learner, Energetic, Self-Driven, Able to work in a fast-paced cross functional environment

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)