Regional Sales Manager

Location: Pune, Mumbai

Key Responsibilities

Sales & Business Development

.Drive sales of BESS as a standalone product or integrated with solar PV projects (solar + storage).

. Identify and pursue new business opportunities with EPCs, developers, utilities, and large C&I customers.

. Manage full sales cycle from lead generation to deal closure, including proposal development and contract negotiation.

Team Management

. Lead, mentor, and manage the regional sales team to achieve individual and collective sales targets.

. Set clear performance expectations, monitor KPIs, and conduct regular performance reviews.

. Provide training and development programs to improve sales skills, product knowledge, and industry expertise.

. Foster a collaborative, results-driven team culture that emphasizes accountability and continuous improvement.

Client & Stakeholder Management

. Cultivate and maintain strong relationships with key stakeholders: solar developers, EPCs, engineering firms, utilities, and financiers.

. Conduct technical and commercial presentations to educate clients on the benefits and applications of BESS in solar projects.

. Collaborate with project development teams to align solutions with client energy goals and site-specific constraints.

Market Analysis & Strategy

. Stay up-to-date with regional energy storage policies, solar incentive programs, utility tariffs, and grid interconnection rules.

. Analyze competitor offerings and market trends to position the company’s BESS solutions effectively.

. Contribute to regional go-to-market strategy, pricing models, and marketing campaigns.

Cross-functional Collaboration

. Interface with product, engineering, and operations teams to ensure customer requirements are met throughout the sales and delivery process.

. Work with finance and legal to develop winning commercial terms and risk-mitigated contracts.

. Provide feedback to product development on evolving customer needs and market dynamics.

Qualifications

. Bachelor’s degree in Electrical Engineering, Renewable Energy, Business, or related field; MBA preferred.

. 5–10 years of experience in technical sales or business development within the solar PV and/or energy storage industry.

. Minimum 2 years of proven experience in managing and leading sales teams.

. Deep understanding of the solar + storage value stack (e.g., demand charge reduction, TOD shifting, resiliency, grid services).

. Proven track record of achieving multimillion-dollar sales targets in the solar/energy storage sector.

. Familiarity with project finance structures (e.g., PPA, leasing, energy-as-a-service).

. Proficient in CRM tools (e.g., Salesforce) and Microsoft Office Suite.

Preferred Skills

. Knowledge of energy storage system architecture, lithium-ion battery chemistry, EMS/BMS software, and safety standards (UL 9540, NFPA 855).

. Understanding of regional solar and storage policies (e.g., IRA in the U.S., net metering, capacity markets, etc.).

. Strong leadership, presentation, negotiation, and contract management skills.

. Ability to travel 40–60% within the assigned territory.