Product Marketing Specialist

At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more—serving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the modern digital landscape.

As a Product Marketing Specialist at i95Dev, you'll shape the narrative and accelerate adoption for our suite of integration products and eCommerce growth solutions. This strategic and hands-on role combines traditional go-to-market strategy with product-led growth (PLG) initiatives. You'll partner closely with product, sales, customer success, and marketing teams to build scalable growth loops, enhance product experiences, and drive qualified pipeline for our 400+ global clients.

• Craft compelling positioning and messaging

  for our integration products, tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders

• Lead go-to-market planning and execution

  for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations

• Own the product marketing roadmap

  in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates

• Design in-product experiences

  that drive onboarding, activation, and feature adoption through data-driven optimization

• Collaborate with product and UX teams

  to define free trial or freemium flows, optimizing onboarding sequences, in-app messaging, and engagement nudges

• Create self-serve resources

  including interactive demos, help center content, and tooltips to improve product stickiness and user success

• Conduct market intelligence

  through competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy

• Develop comprehensive sales enablement materials

  including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster

• Produce high-impact product-focused content

  such as blogs, whitepapers, webinars, videos, landing pages, and email campaigns

• Collaborate cross-functionally

  with product teams, sales teams, project teams, external influencers, and industry experts to produce relevant content

• Implement SEO best practices

  in content creation to improve organic search visibility, working closely with the SEO team

• Execute multi-channel promotion strategies

  for content distribution across social media, email campaigns, and partnerships to increase visibility and engagement

• Support customer success initiatives

  by articulating product benefits, capturing success stories, and developing testimonials for social proof

• Define and track KPIs

  , monitor campaign performance, and iterate marketing efforts based on data and customer feedback

• 5-6 years of experience in B2B product marketing, ideally in SaaS, integration technology, or eCommerce platforms
• Proven track record driving or supporting product-led growth (PLG) initiatives
• Experience conducting customer research and translating insights into actionable marketing strategies
• Demonstrated success in go-to-market planning and execution for technology products
• Background in sales enablement and creating compelling marketing collateral
• Experience with content marketing, SEO optimization, and multi-channel campaign management
• Familiarity with eCommerce platforms (Adobe Commerce, Shopify, BigCommerce) and/or ERP systems is highly desirable

• Exceptional communication and storytelling abilities with the power to simplify complex technical concepts
• Self-starter mindset with a strong bias for action and outcomes
• Ability to collaborate cross-functionally and influence stakeholders at all levels
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Data-driven decision maker who balances creativity with analytical rigor
• Strategic thinker who can also execute tactically and hands-on
• Curious and continuously learning about eCommerce, integration technology, and AI trends
• Customer-centric approach with empathy for user needs and pain points

You might work on initiatives such as:

• Developing a multi-touch launch campaign for a new AI-powered integration feature, including landing pages, demo videos, and sales enablement materials
• Creating a product-led growth strategy for a freemium Shopify app, optimizing in-app experiences to drive conversion from free to paid tiers
• Building a customer advocacy program that captures and promotes success stories from our 400+ global clients
• Designing a competitive battle card program to help sales teams win against traditional integration providers
• Launching an industry thought leadership content series featuring customer use cases and integration best practices
• i95Dev is committed to creating an inclusive environment where diverse perspectives drive innovation. We encourage applications from candidates of all backgrounds who share our passion for using technology to transform eCommerce.