Product Marketing Manager

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Position Overview

This position is open with the company manufacturing medical devices. Candidates with industry experience in Pharma, Lifesciences and Medical devices will be preferred.

Please note that this is *not* an IT / CS / AI related position.

Product Manager

Key Responsibilities

1. Business Performance & Revenue Management

• Monitor and report quarterly gross and net revenue for key products.
• Identify performance gaps, recommend corrective actions, and execute growth strategies.

2. Brand Strategy & Forecasting

• Develop comprehensive product launch strategies covering marketing plans, pricing, and distribution.
• Equip the sales team with training, tools, and product knowledge for optimal performance.
• Create and manage marketing assets, including brochures, demos, and educational content.

3. Market Research & Competitive Intelligence

• Conduct geographic market share analysis to identify growth opportunities.
• Assess competitor strategies on products, pricing, and positioning; propose competitive responses.
• Plan and execute targeted marketing campaigns to increase market share.

4. Product Adoption & Sample Management

• Track product adoption rates across sales territories and healthcare institutions.
• Monitor sample utilization and track new account acquisitions quarterly.
• Prepare regional sample utilization reports to guide decision-making.

5. Marketing Program Execution

• Coordinate on-ground implementation of regional marketing activities with field teams.
• Lead Key Opinion Leader (KOL) engagement initiatives from planning to execution.
• Manage trade shows, conferences, and congress participation.
• Oversee in-clinic branding and educational materials for targeted therapies.

6. Product Feedback & Evaluation

• Oversee product evaluation processes and manage feedback and complaint tracking.
• Analyze sampling impact reports on a territory-wise, quarterly basis to optimize strategies.

Qualifications & Experience

• Bachelor’s degree in Life Sciences, Pharmacy, or a related field; MBA in Marketing preferred.
• 4–6 years of experience in product management, ideally within healthcare, pharmaceuticals, or medical devices.
• Strong knowledge of marketing strategy, sales enablement, and brand development.
• Excellent communication, presentation, and collaboration skills.
• Proficiency in market research, data analysis, and campaign management tools.

What We Offer

• A collaborative and high-energy work environment.
• Opportunity to lead strategic product growth initiatives.
• Exposure to impactful marketing and sales programs in the healthcare sector.