Product Marketing Manager

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.

We’re a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

The mission for Product Marketing at Rocketlane is simple and twofold:

1. How do we enable anyone marketing or selling Rocketlane to do right by the product we build?
2. And how do we find the people who need us most, and show them the better world we’re building for them?

If you love challenging the status quo and crafting narratives that rewire how people think, Rocketlane’s Product Marketing team is the place for you.

We’re looking for a Product Marketing Manager who’s not just great at go-to-market, but wants to shape what we take to market and why. This isn’t a “run the launch” role. It’s a “make the impact repeatable” role. You’ll fix what’s not working, scale what is, and help us build a stronger, sharper GTM engine.

You’ll start by speaking with customers to uncover insights, develop clear messaging, and build narratives that drive awareness, adoption, and understanding of the problems we’re solving.

Product Marketing at Rocketlane is deeply woven into how we build, launch, and grow. You’ll work across the full product lifecycle, collaborating with Product on go-to-market strategy, enabling Sales with what they need to win, working with customer acquisition to gather market feedback, and helping customers understand exactly how we help them succeed.

It’s a high-visibility, cross-functional role, ideal for someone who thrives in fast-paced, collaborative environments where curiosity and execution go hand in hand. You’ll be joining a sharp, supportive team that’s thoughtful about the craft and ambitious about the impact.

What you will do?

• Conduct deep buyer and customer research to uncover needs, pain points, and opportunities that shape messaging, GTM, and product direction
• Obsess over removing friction across the customer journey, and for internal teams who bring that journey to life
• Drive competitive intelligence to sharpen positioning, differentiation, and sales strategy
• Develop clear, compelling product positioning and messaging that resonates with our ICP and sets us apart
• Plan and execute product and feature launches that drive awareness, adoption, and business impact
• Operate with craft and care, we ship work we’re proud to put our names on.

You should apply :

• Has 5-7 years of experience in product marketing at a high-growth B2B SaaS company
• Thinks and operates with high agency and is relentlessly resourceful: moves fast, unblocks themselves, and drives progress without waiting for permission
• Leads with empathy, loves building bridges across teams to work towards common goals
• Able to grasp how the product works and how customers derive value from it
• Has exceptional writing and communication skills, with the ability to distill complexity into clarity
• Is deeply curious and driven to understand the “why” behind customer behavior, product decisions, and business outcomes

Why Join us?

At Rocketlane, we’re all about building a great product and a great place to work. Here’s why you’ll actually look forward to Mondays:

• Impact and ownership: You won’t just be another cog in the machine; here, you’re more like a turbocharged engine part. Bring your ideas, make them happen.
• Work with the best: We’re a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.
• Celebrate wins: Whether we’re hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.
• Learn and grow: We’re all about learning—and we’re not just talking about the latest SaaS trends. You’ll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).
• Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That’s why we offer flexibility around hours—so you can bring your best energy, whether you’re an early bird or a night owl. Pajamas optional (at least outside the office).