Product Manager

Company Overview

Indkal Technologies is a fast-growing Indian consumer electronics and home appliances company, founded in 2020 and headquartered in Bengaluru. The company operates under global trademark licensing agreements for brands such as Acer and Black & Decker, and has also introduced its in-house brand Wobble.

With a strong emphasis on 'Make in India', the company manufactures over 70% of its product range locally and aims for 90% localization by end of 2024. Indkal's diverse product portfolio includes Smart TVs, Air Conditioners, Washing Machines, Smartphones (launched May 2025), and TWS Audio Products.

Indkal is currently present in 12,000+ retail stores across India and is on a path of aggressive growth, aiming to become one of the leading players in the Indian consumer electronics space.

Position Overview

Reports to - Business Head (VP)

Responsibilities:

1. Product Leadership: End-to-End Product Ownership to drive product strategy, development, and market success, encompassing conception, launch, and after-market phases.

2. Market Research: Conduct thorough market research to understand customer needs, preferences, and trends. Analysing competitor products and identifying gaps in the market to guide product development.

3. Product Strategy: Developing a comprehensive product strategy and roadmap that aligns with the company's overall goals and objectives. Setting clear product goals and defining key performance indicators (KPIs) to measure success.

4. Product Development: Collaborating with cross-functional teams, including design, engineering, and marketing, to conceptualize and develop new products or improve existing ones. Ensuring products meet quality standards and regulatory requirements.

5. External Partnerships: Coordinate and manage vendor relationships, negotiations, and contracts to drive business success.

6. Pricing and Product Positioning: Determining optimal pricing strategies based on market research and cost analysis. Defining the product's positioning in the market to differentiate it from competitors.

7. Project Management: Overseeing the entire product development lifecycle, from idea conception to product launch. Setting project timelines, coordinating tasks, and managing resources to meet deadlines.

8. Customer Insights: Gathering feedback from customers, conducting surveys, and using data analytics to gain insights into customer satisfaction and product performance. Using this information to drive product improvements and updates.

9. Sales Support: Collaborating with the sales team to provide product training and sales materials. Supporting sales efforts with product knowledge and addressing customer inquiries.

10. Product Launch: Planning and executing product launch strategies, including marketing campaigns, promotions, and communication plans to create product awareness and drive sales.

11. Performance Analysis: Monitoring product performance after launch, tracking KPIs, and conducting post-launch evaluations. Identifying areas for improvement and making data-driven decisions to optimize product success.

12. Market Trends: Staying updated with industry trends, technological advancements, and changes in consumer behaviour to adapt product strategies accordingly.

Industry Background - Must have worked in large kitchen appliances like Chimney, Hob, Cooktop, Microwave, Oven etc.