Senior Area Sales Manager

Job Description

Job Title: Senior Area Sales Manager / Branch Manager Department: Sales Location: PAN India (Based on Business Requirement) Reporting To: Zonal Sales Head / National Sales Head Employment Type: Full-Time Experience: 5–10 Years Industry: Consumer Electronics / Home Appliances Applicants from brands including LG, Samsung, Haier, Whirlpool, Panasonic, Daikin, or Voltas will be given preference. Company Overview Indkal Technologies is a fast-growing Indian consumer electronics and home appliances company, founded in 2020 and headquartered in Bengaluru. The company operates under global trademark licensing agreements for brands such as Acer and Black & Decker, and has also introduced its in-house brand Wobble. With a strong emphasis on ‘Make in India’, the company manufactures over 70% of its product range locally and aims for 90% localization by end of 2024. Indkal’s diverse product portfolio includes Smart TVs, Air Conditioners, Washing Machines, Smartphones (launching 2025), and TWS Audio Products. Indkal is currently present in 12,000+ retail stores across India and is on a path of aggressive growth, aiming to become one of the leading players in the Indian consumer electronics space. Key Responsibilities · Drive regional sales strategy and execution for assigned territories in alignment with company goals. · Manage and grow business through distributors, retailers, and direct dealers. · Achieve and exceed monthly, quarterly, and annual sales targets across all product categories. · Monitor and analyze market trends, competition, and consumer preferences to develop proactive strategies. · Lead a team of Area Sales Executives and RSO – setting targets, tracking performance, and providing coaching. · Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives. · Maintain optimal stock levels, sales forecasting, and timely collections across channels. · Build and maintain long-term relationships with trade partners to ensure customer satisfaction and loyalty. · Provide timely reports and feedback to management on sales performance and market dynamics. · Coordinate for Customer Service operations in assigned city/town for smooth after sales service. Requirements · Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred). · 6–10 years of progressive experience in sales management within the consumer electronics or home appliances industry. · Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector. · Proven experience in managing sales teams and achieving business targets. · Excellent leadership, communication, and negotiation skills. · Willingness to travel extensively across assigned regions. Show more Show less