Product Manager

Job Overview

We are looking for a passionate and strategic Product Manager to launch Indian business in the area of Rare Diseases. In this role, you will be at the helm of brand strategy, lifecycle management, and marketing innovation—driving impact for patients who need it the most. You will lead cross-functional initiatives, spearhead new product introductions (including special food supplements for rare disease patients), and engage KOLs to elevate brand credibility and visibility in India.

This role demands both scientific understanding and marketing acumen, with the ability to translate clinical insight into impactful, compliant communication and business growth.

Key Responsibilities:

1. Strategic Planning & Execution

• Develop annual brand plans and marketing strategies aligned with business goals.
• Conduct market analysis, competitor benchmarking, and forecasting.
• Identify new product opportunities and drive go-to-market strategies, especially for rare disease segments.

2. Brand Development & Marketing

• Design innovative, multi-channel promotional campaigns (offline & digital).
• Craft high-quality, scientifically accurate promotional assets—visual aids, CME presentations, patient education tools, etc.
• Plan and execute scientific engagement initiatives, CMEs, and advisory board meetings with KOLs.

3. Cross-functional Collaboration

• Work closely with Medical Affairs, Regulatory, Sales, Supply Chain, and Manufacturing to ensure seamless execution of product plans.
• Act as a marketing bridge between corporate strategy and field force execution.

4. Sales Enablement & Training

• Build product training programs and orientation modules for field teams.
• Monitor market performance, analyse KPIs, and provide inputs to improve regional and national sales outcomes.
• Support the sales team with tools, insights, and motivation to achieve targets.

5. Compliance & Documentation

• Ensure all marketing activities comply with internal SOPs and external regulations (CDSCO, WHO-GDP, PV norms).
• Maintain accurate and updated records for regulatory audits and quality checks.

Key Skills & Competencies

• Strategic thinker with excellent analytical and decision-making skills.
• Strong communication, presentation, and interpersonal abilities.
• Deep understanding of disease areas (oncology, rare disease, etc.) and scientific literature.
• Creativity in marketing with a patient-first mindset.
• Proficiency in Excel, PowerPoint, and CRM platforms (e.g., Salesforce).

Preferred Experience

• Prior 6+years experience in specialty pharmaceuticals (Oncology, Nephrology, Biosimilars, Rare Diseases).
• Exposure to international markets, global brand launches, or Named Patient Import Programs.
• Experience with food supplements for special medical purposes is a plus.

Why Join Us?

Be part of a purpose-driven team that believes in bridging treatment gaps, especially for patients with limited options. At our organization, your work won’t just drive numbers—it will drive access, hope, and impact.