Introduction
About The Role
We are looking for an
Outbound Product Manager (ObPM)
to shape the success of our Integration portfolio in the market. This role sits at the heart of
go-to-market strategy, sales enablement, and customer adoption
, working closely with Product Engineering, Marketing, Sales, and Ecosystem teams.As an ObPM, you’ll translate product innovation into compelling stories, equip sellers and partners to win, and ensure our offerings stand out in a competitive market. You will act as both the
voice of the market to the product team
and the
voice of the product to the market
, helping us accelerate adoption and growth globally.
Your Role And Responsibilities
Go-to-Market Leadership
- Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.).
- Craft clear value propositions, positioning, and differentiated messaging.
- Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets.
Sales & Field Enablement
- Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content).
- Drive adoption and usage of enablement across sales and partner teams.
- Support strategic deals with tailored positioning and insights.
Growth & Adoption
- Shape product-led growth (PLG) motions: trials, freemium flows, instrumentation dashboards.
- Monitor adoption KPIs, conversion funnels, and trial-to-paid performance.
- Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements.
Competitive & Market Intelligence
- Own competitive intelligence: battlecards, win/loss analysis, trend reports.
- Deliver market insights to influence roadmap and executive decision-making.
- Track emerging competitors, pricing models, and GTM strategies.
Partner & Ecosystem Alignment
- Drive Business Partner enablement and joint GTM plays.
- Support partner pipeline creation and regional growth initiatives.
- Ensure consistency of messaging across partner, sales, and marketing channels.
Preferred Education
Master's Degree
Required Technical And Professional Expertise
- 6–10 years in Product Management, Outbound PM, Growth PM, or GTM Strategy, with experience in enterprise SaaS, Integration, APIs, or cloud technologies.
- Proven ability to lead cross-functional initiatives across Sales, Marketing, Product, and Engineering, while working effectively with global teams.
- Strong strategic thinking: understanding market landscapes, defining positioning and differentiation, shaping GTM strategies, and aligning roadmaps.
- Solid customer and market understanding: persona development, journey mapping, interpreting feedback, and building advocacy.
- Excellent storytelling and communication skills: able to simplify complex technology and translate features into business value.
- Data-driven approach: funnel analysis, usage tracking, experimentation, and metrics-based decision-making.
- Program leadership: skilled in launch planning, milestone tracking, and managing risks.
- Collaborative and growth-oriented mindset: able to influence without authority, prioritize with clarity, and move initiatives forward with a bias for action.
Preferred Technical And Professional Experience
- Experience in competitive and market intelligence: competitor research, win/loss analysis, and synthesizing insights to shape GTM and roadmap.
- Technical fluency in integration technologies: familiarity with integration patterns, APIs, messaging systems, event-driven architectures, and B2B protocols, with the ability to connect technical features to customer value.
- Background in middleware or hybrid integration platforms (e.g., iPaaS, ESB) is a strong plus.
- Exposure to instrumentation tools (Amplitude, Segment) and growth funnels.
