Product Manager

Role Overview

The Product Manager at Hyglow will be responsible for managing the entire LED product portfolio — from concept, design, and sourcing to pricing, positioning, and performance in the market. The role requires strong technical understanding, market awareness, and cross-functional coordination between R&D, production, marketing, and sales teams.

Key Responsibilities

1. Product Strategy & Development

• Define the product roadmap based on market demand, innovation, and profitability.

• Coordinate with design, R&D, and production teams for new product development (NPD).

• Evaluate new LED technologies, components, and materials for product enhancement.

• Ensure all new products align with Hyglow’s brand and quality standards.

2. Product Lifecycle Management

• Manage each product’s lifecycle — introduction, growth, maturity, and phase-out.

• Conduct competitor benchmarking for features, pricing, and performance.

• Maintain accurate product data sheets, specifications, and catalogs.

3. Pricing & Profitability

• Define pricing strategies in coordination with management and sales.

• Analyze product costing, margins, and contribution to profitability.

• Suggest value-engineering ideas to optimize costs.

4. Sales Support & Training

• Provide product knowledge and training to the sales and channel teams.

• Prepare product presentations, competitive comparisons, and demos.

• Support marketing in creating promotional content and campaigns.

5. Vendor & Quality Coordination

• Identify and qualify suppliers for components and raw materials.

• Coordinate with quality and production for testing and approval.

• Monitor warranty issues and feedback to improve product reliability.

6. Market Research & Innovation

• Track emerging technologies, lighting trends, and customer preferences.

• Conduct regular market visits and competitor analysis.

• Identify potential new product lines for future expansion.

Required Skills & Competencies

• Strong understanding of LED lighting technology, components, and applications.

• Analytical mindset with product costing and pricing knowledge.

• Excellent communication and coordination skills.

• Proficiency in MS Excel, PowerPoint, and ERP/CRM tools.

• Creative thinking and strong market awareness.

Qualification & Experience

• B.Tech / B.E (Electrical / Electronics) or equivalent.

• MBA (Marketing or Product Management preferred).

• 5–10 years of experience in LED lighting / electrical / consumer electronics industry.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person