Posted:3 days ago|
Platform:
On-site
Full Time
Summary
The League Marketing Leader is the voice of market for the League. They are accountable for delivery of the League's mission in the market including market & competition analysis, business & launch support & market and business data consolidation. They support the League roadmap definition & portfolio management.
League Marketing Leader collaborates with Marketing Managers from League , Leaders from other Leagues / LOB's to ensure alignment on roadmaps & needs.
The primary responsibilities of the PQ League Marketing leader would be to lead all the marketing activities along with OMOs (Offer Marketing Owners /offer Managers) and POs (Mkt Product Owners) in the league. Own all angles of marketing mix management of PQ Products and Services and work on refreshment of Strategy with DP Strategy team and League leader. In the Marketing leader responsibility, he/she will be working on Global transversal marketing topics on PQ such as Offer Optimization, Data Quality, PQ Marcom and other initiatives as a SPOC and they will work with OMOs and POs to drive these initiatives.
The second part of the responsibility is to act as the Offer Marketing Owner for the new initiatives in PQ to set up the PQ Digitization (Device Integration, Connect with Global digital services initiatives etc ), Digital Demand generation ( PQ visibility in EcoCare , Streamline PQ maintenance offer, PQ in Advisors etc ).
The role also requires assessing and prioritizing the customer and market requirements, working closely with Country offer managers, Commercial team, Supply chain and other cross functional team to deliver market-leading products.
Marketing leader also will be acting as a Coach/mentor for the League POs and OMOs in the marketing topics such as Positioning, Driving the business cases & Business plan with Country and Commercial team.
Pre-requisites
Very Good domain knowledge in Power Quality, Power Factor Correction and Harmonic along with very good knowledge in Power System Ecosystem. This role demands very high Digital architecture knowledge (EcoStruxure) of Schneider electric over and above candidate’s marketing attitude and Skills. This role demands good knowledge about the Harmonics & its impacts in electrical networks, Harmonic Mitigation, Harmonic Generating sources etc as well as basic knowledge in Digital Signal Processing, Power Electronic, IGBT Technology, FFT is recommended.
It is essential to have the “Agile” mindset to drive the team and deliver the desired results through the Agile frame work. Certifications and experience in Agile is highly recommended
Responsibilities
Topic
Marketing lead mission
League Marketing vision
Strategic initiatives towards the vision
Evolve league vision / strategy and keep it up-to-date
Ensure compliance between DP & league strategy
Make sure every stakeholder can understand his/her contribution to the vision/strategy
Drive strategic initiatives to achieve the league vision (new geography, segments, technology, etc.)
Oversee League/LoB/BU level strategic initiatives
E.g; New Energy Landscpe trends, Medium initiatives, Services initiatives, etc.
Consolidate the progress for management reporting
Lead initiatives before handing over to Product owner for implementation
Marketing consultant
Day to day activities of PO/OMOs
Preparation for launches
Provide support and feedback on marketing best practices and deliverables
Interface for Commercial
Country / Region specific performance tracking
Strategy implementation
Share results to Product Owners by Offer
Drive strategy implementation through commercial initiatives
Interface for other LoBs and leagues
Single point of contact for other LoBs and leagues on league level Marketing topics
(Product owners responsible for product specific topics)
Operational data consolidation (SPOC)
Roadmap/Release plan for the league
QBR prep at league level
AMR analysis
Support for allocation
Pricing guidelines ( Price FX Champion for League )
GM guidelines
CSC campaign SPOC
Quantity projections SPOC
Consolidation of data from Product owners
Ensure that the performance and guidance are inline with league objectives
Work with product owners to resolve issues
(Individual data ownership with Product Owners)
Customer panel
Maintain and manage customer panel at league level
Onboard relevant customers into the panel for every type of offer in the league
Competition
Cater to the needs of Commercial and country teams for competition analysis. Collaborate with those teams for prioritizing the analysis needed and drive the actions to completion.
Work with the Product owners to keep the competition view up-to-date for each product family
PAM, Market share, major competition by geography and segment, battle cards, USPs
(Ownership by offer group with Product Owners, accountability of consolidation and catering to the external needs with Marketing lead)
System tools management
EcoCare Intrgation of PQ Offers
Asset Advisor Integration
EPC desktop / Mobile configuration
Panel server device driver addition
PME / PO / EBO device driver
PowerLogic Toolsuite migration and driver( To be defined )
Ensure that complete PQ products are integrated
Define priority for software teams for releases
Design and Maintenance tools
Rapsody
edesign
ecodial
Facility advisor
Building advisor
Ensure that PQ products are integrated
Define priority for software teams
Web offer performance
Medalia analysis – Product Web
Share results to Product Owners by Offer
Global assets/Marcom Assets
Drive common assets for PQ, Segment speciifc documentation etc
Secure coordination with Com team
Consolidate the contents from OMOs/POs
Get content validated by Product Owners
Sales acceleration
eCommerce readiness
Ensure availability and integrity of the assets
Schneider Exchange community
Manage visibility for Power Quality
Qualifications and Experience
Engineering Graduation (Preferably in Electrical Engineering) & Masters in Business Administration is Preferred.
Minimum 10+ Years Experience with customer/country facing roles at least for 3+ years
Working in Global Environments
Exemplifies and promotes Agile values and principles.
Outstanding communication, facilitation, and negotiation skills
Excellent 'team player' & relevant experience in large matrix teams
Primary Location: IN-Karnataka-Bangalore
Schneider Electric
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