Performance Marketing Specialist – Education & Professional Certifications
- Position: Performance Marketing Specialist
- Industry: Education, Professional Training & Global Certifications
- Work Location: UAE / India
- Employment Type: Full-Time
- Reporting To: Marketing Manager / Head of Marketing
About Cambridge Education
Cambridge Education empowers professionals to validate and enhance their capabilities through a wide range of specialized training programs leading to globally recognized certifications.
Cambridge Education is one of the most renowned institutions in the Middle East, headquartered in the UAE, with a strong legacy of 38+ years in executive management education and professional certification training. Since its inception in 1987, Cambridge Education has been a leader in delivering high-quality training across domains such as Project Management, Risk Management, Cyber Security, Supply Chain & Operations Management, HR, Leadership & Soft Skills, and Digital Forensics.
The organization’s sustained growth and market reputation are driven by visionary leadership, experienced professionals, and a strong commitment to customer satisfaction. Training programs are designed for both corporate clients and individual professionals, ensuring relevance, impact, and measurable outcomes.
Role Overview
The Performance Marketing Specialist is a high-impact, data-driven role responsible for driving lead generation, enrollment growth, and marketing ROI through paid digital channels. This role requires hands-on expertise in managing performance campaigns, optimizing funnels, and delivering scalable growth for B2C and B2B business.
The ideal candidate combines strong analytical skills with execution excellence and works closely with marketing, sales, and content teams to maximize conversion efficiency and revenue contribution.
Key Responsibilities
Performance Marketing & Paid Media
- Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Own campaign structures, keyword strategies, audience targeting, bidding, and budget allocation.
- Drive high-quality leads and enrollments while maintaining optimal Cost per Lead (CPL), Cost per Acquisition (CPA), and ROI.
Funnel Optimization & Conversion Growth
- Optimize full-funnel performance from ad click to lead conversion to enrollment.
- Work closely with landing page, CRO, and content teams to improve conversion rates.
- Conduct A/B testing on creatives, ad copies, audiences, landing pages, and CTAs.
Analytics, Tracking & Attribution
- Set up, manage, and audit tracking using Google Analytics (GA4), Google Tag Manager, pixels, and conversion APIs.
- Monitor campaign performance, attribution models, and user journeys.
- Identify drop-offs, insights, and optimization opportunities using data.
Lead Quality & Sales Alignment
- Collaborate with sales and business development teams to ensure lead quality, follow-up effectiveness, and conversion alignment.
- Track lead-to-enrollment conversion metrics and optimize campaigns accordingly.
- Support CRM integrations and marketing automation workflows.
Budgeting, Forecasting & Reporting
- Manage and optimize monthly performance marketing budgets.
- Prepare detailed performance reports covering spend, leads, conversions, CPL, CPA, ROAS, and revenue contribution.
- Present insights, learnings, and recommendations to marketing leadership.
Market & Competitor Intelligence
- Monitor competitor performance marketing strategies, messaging, and positioning.
- Identify new growth opportunities, platforms, and formats to stay ahead of the market.
- Stay updated with algorithm changes, platform updates, and best practices.
Performance Marketing Skills Required
- Strong hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Deep understanding of performance funnels, attribution, and conversion optimization.
- Strong analytical mindset with the ability to translate data into action.
- Experience running high-volume lead generation campaigns.
- Ability to scale campaigns profitably while maintaining efficiency metrics.
Technical & Tool Proficiency
- Google Analytics (GA4), Google Tag Manager, Google Search Console
- CRM platforms (HubSpot, Zoho, Salesforce, or equivalent)
- Marketing automation and lead tracking tools
- Excel / Google Sheets for performance analysis
- A/B testing and CRO tools
Required Qualifications & Experience
- Bachelor’s Degree (Mandatory) in Marketing, Business, Analytics, or a related field.
- 6 – 8 years of experience in performance marketing, paid media, or growth marketing roles.
- Proven track record of generating qualified leads and revenue through paid digital channels.
- Experience in education, training, EdTech is required
- Strong communication skills with the ability to work cross-functionally.
- Ability to work in a fast-paced, performance-driven environment.
Success Metrics (KPIs)
- Cost per Lead (CPL) and Cost per Acquisition (CPA)
- Lead-to-enrollment conversion rate
- Campaign ROI / ROAS
- Pipeline and revenue contribution from paid channels
- Funnel conversion improvement metrics
Why Join Cambridge Education
- Opportunity to drive growth for a respected, legacy education brand.
- High ownership role with direct impact on revenue and scale.
- Collaborative, data-driven, and growth-oriented marketing team.
- Competitive compensation and performance-linked incentives.
- Strong learning, experimentation, and career growth opportunities.
Interested candidates are invited to apply with their resume and examples of performance marketing results or case studies demonstrating lead growth and ROI.
