Performance Marketing Specialist – Education & Professional Certifications

Performance Marketing Specialist – Education & Professional Certifications

• Position:

  Performance Marketing Specialist

• Industry:

  Education, Professional Training & Global Certifications

• Work Location:

  UAE / India

• Employment Type:

  Full-Time

• Reporting To:

  Marketing Manager / Head of Marketing

About Cambridge Education

globally recognized certifications

38+ years

The organization’s sustained growth and market reputation are driven by visionary leadership, experienced professionals, and a strong commitment to customer satisfaction. Training programs are designed for both corporate clients and individual professionals, ensuring relevance, impact, and measurable outcomes.

Role Overview

Performance Marketing Specialist

The ideal candidate combines strong analytical skills with execution excellence and works closely with marketing, sales, and content teams to maximize conversion efficiency and revenue contribution.

Key Responsibilities

Performance Marketing & Paid Media

• Plan, execute, and optimize

  performance marketing campaigns

  across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
• Own campaign structures, keyword strategies, audience targeting, bidding, and budget allocation.
• Drive high-quality leads and enrollments while maintaining optimal

  Cost per Lead (CPL), Cost per Acquisition (CPA), and ROI

  .

Funnel Optimization & Conversion Growth

• Optimize full-funnel performance from ad click to lead conversion to enrollment.
• Work closely with landing page, CRO, and content teams to improve conversion rates.
• Conduct A/B testing on creatives, ad copies, audiences, landing pages, and CTAs.

Analytics, Tracking & Attribution

• Set up, manage, and audit tracking using

  Google Analytics (GA4), Google Tag Manager, pixels, and conversion APIs

  .
• Monitor campaign performance, attribution models, and user journeys.
• Identify drop-offs, insights, and optimization opportunities using data.

Lead Quality & Sales Alignment

• Collaborate with sales and business development teams to ensure

  lead quality, follow-up effectiveness, and conversion alignment

  .
• Track lead-to-enrollment conversion metrics and optimize campaigns accordingly.
• Support CRM integrations and marketing automation workflows.

Budgeting, Forecasting & Reporting

• Manage and optimize monthly performance marketing budgets.
• Prepare detailed performance reports covering spend, leads, conversions, CPL, CPA, ROAS, and revenue contribution.
• Present insights, learnings, and recommendations to marketing leadership.

Market & Competitor Intelligence

• Monitor competitor performance marketing strategies, messaging, and positioning.
• Identify new growth opportunities, platforms, and formats to stay ahead of the market.
• Stay updated with algorithm changes, platform updates, and best practices.

Performance Marketing Skills Required

• Strong hands-on expertise in

  Google Ads, Meta Ads, and LinkedIn Ads

  .
• Deep understanding of

  performance funnels, attribution, and conversion optimization

  .
• Strong analytical mindset with the ability to translate data into action.
• Experience running high-volume lead generation campaigns.
• Ability to scale campaigns profitably while maintaining efficiency metrics.

Technical & Tool Proficiency

• Google Analytics (GA4), Google Tag Manager, Google Search Console
• CRM platforms (HubSpot, Zoho, Salesforce, or equivalent)
• Marketing automation and lead tracking tools
• Excel / Google Sheets for performance analysis
• A/B testing and CRO tools

Required Qualifications & Experience

• Bachelor’s Degree (Mandatory)

  in Marketing, Business, Analytics, or a related field.

• 6 – 8 years of experience

  in performance marketing, paid media, or growth marketing roles.
• Proven track record of generating

  qualified leads and revenue

  through paid digital channels.
• Experience in

  education, training, EdTech is

  required
• Strong communication skills with the ability to work cross-functionally.
• Ability to work in a fast-paced, performance-driven environment.

Success Metrics (KPIs)

• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Lead-to-enrollment conversion rate
• Campaign ROI / ROAS
• Pipeline and revenue contribution from paid channels
• Funnel conversion improvement metrics

Why Join Cambridge Education

• Opportunity to drive growth for a respected, legacy education brand.
• High ownership role with direct impact on revenue and scale.
• Collaborative, data-driven, and growth-oriented marketing team.
• Competitive compensation and performance-linked incentives.
• Strong learning, experimentation, and career growth opportunities.

Interested candidates