Performance Marketing Specialist

Roles & Responsibilities:

• Campaign Strategy & Execution 
• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms. 
• Execute performance campaigns (lead generation, enrollments, remarketing) aligned with business goals. 
• Data & Analytics 
• Track, measure, and analyze campaign performance against KPIs (CAC, CPL, ROI, ROAS, LTV). 
• Generate weekly/monthly reports with actionable insights for the leadership team. 
• A/B test creatives, landing pages, and ad formats to maximize conversions. 
• Budget Management 
• Manage and allocate budgets efficiently across multiple channels. 
• Ensure campaigns deliver within CAC targets and improve cost efficiency. 
• Collaboration & Growth 
• Work with the content, design, and product teams to develop compelling creatives and landing pages. 
• Collaborate with the sales/admissions team to ensure high-quality lead flow and optimize lead nurturing. 
• Stay updated with digital marketing trends, competitor strategies, and new ad tech. 

Key Skills & Competencies

• Hands-on experience in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager. 
• Strong analytical skills with knowledge of Google Analytics, Tag Manager, and Data Studio. 
• Understanding of EdTech user funnels (lead → demo → enrollment → upsell). 
• Experience with CRM & automation tools (HubSpot, Zoho, Leadsquared, etc.) is a plus. 
• Excellent communication and project management skills. 
• Growth mindset with ability to work in a fast-paced environment. 

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 
• 3–6 years of experience in performance marketing, preferably in EdTech, SaaS, or B2C industries. 
• Proven track record of delivering measurable results in lead generation and customer acquisition. 

Role : Performance Marketing Specialist

Mode : WFO ( Work From Office )

Industry Type : EdTech / E-Learning

Employment Type : Full Time, Permanent

Role Category : Marketing

Education

UG : Any Graduate

PG : Post Graduate