Performance Marketing & SEO Specialist

Growth Marketing & SEO Specialist

📍 Hybrid / Flexible | 💼 Freelance / contract, with potential to convert to full-time in 6 months

🕓 Experience: 2–4 years

About the Role

Growth Marketing & SEO Specialist

This role combines strategic thinking and hands-on execution, suited for someone who enjoys data, experimentation, and measurable results.

Key Responsibilities

• Plan, launch, and optimize campaigns across Google Ads and LinkedIn Ads.
• Conduct keyword and audience research for PPC and SEO strategies.
• Manage on-page, off-page, and technical SEO to improve organic visibility.
• Develop and execute growth experiments — A/B test ad creatives, landing pages, and CTAs to improve conversions.
• Implement conversion tracking, UTM tagging, and performance analytics using Google Tag Manager and Analytics.
• Collaborate on landing page design and CRO improvements to enhance lead quality and conversion rates.
• Use marketing automation tools (like HubSpot, Zoho, or Mailchimp) for retargeting, lead nurturing, or drip campaigns.
• Analyze market trends, competitor activity, and campaign data to recommend actionable strategies.
• Prepare and maintain performance reports, forecasts, and marketing dashboards.

Qualifications & Skills

Education:

• Bachelor’s Degree in a Business or Engineering

Experience:

• 2–4 years of experience in performance marketing, SEO, or growth marketing.
• Experience handling B2B clients, educational institutes, or industrial customers is a plus.

Technical Skills:

• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Google Analytics, Search Console, and Tag Manager.
• Familiarity with SEO tools (Ahrefs, SEMrush, Moz).
• Knowledge of A/B testing tools (Google Optimize, Hotjar, VWO) and CRM/automation tools.
• Engineering or tech background a plus — understanding emerging domains like IoT, AI, EV, and Drones.

Soft Skills:

• Excellent communication and analytical thinking.
• Proactive, detail-oriented, and comfortable working independently or collaboratively.

What We Offer

• Competitive compensation.
• Opportunity to work on innovative, tech-driven marketing projects.
• A dynamic, growth-oriented environment that encourages experimentation.
• Mentorship and training opportunities for professional development.

How to Apply

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