Performance Marketing & SEO Specialist

4 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Growth Marketing & SEO Specialist

📍 Hybrid / Flexible | 💼 Freelance / contract, with potential to convert to full-time in 6 months

🕓 Experience: 2–4 years



About the Role

Growth Marketing & SEO Specialist


This role combines strategic thinking and hands-on execution, suited for someone who enjoys data, experimentation, and measurable results.



Key Responsibilities

  • Plan, launch, and optimize campaigns across Google Ads and LinkedIn Ads.
  • Conduct keyword and audience research for PPC and SEO strategies.
  • Manage on-page, off-page, and technical SEO to improve organic visibility.
  • Develop and execute growth experiments — A/B test ad creatives, landing pages, and CTAs to improve conversions.
  • Implement conversion tracking, UTM tagging, and performance analytics using Google Tag Manager and Analytics.
  • Collaborate on landing page design and CRO improvements to enhance lead quality and conversion rates.
  • Use marketing automation tools (like HubSpot, Zoho, or Mailchimp) for retargeting, lead nurturing, or drip campaigns.
  • Analyze market trends, competitor activity, and campaign data to recommend actionable strategies.
  • Prepare and maintain performance reports, forecasts, and marketing dashboards.


Qualifications & Skills

Education:

  • Bachelor’s Degree in a Business or Engineering


Experience:

  • 2–4 years of experience in performance marketing, SEO, or growth marketing.
  • Experience handling B2B clients, educational institutes, or industrial customers is a plus.


Technical Skills:


  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, Google Analytics, Search Console, and Tag Manager.
  • Familiarity with SEO tools (Ahrefs, SEMrush, Moz).
  • Knowledge of A/B testing tools (Google Optimize, Hotjar, VWO) and CRM/automation tools.
  • Engineering or tech background a plus — understanding emerging domains like IoT, AI, EV, and Drones.

Soft Skills:

  • Excellent communication and analytical thinking.
  • Proactive, detail-oriented, and comfortable working independently or collaboratively.


What We Offer


  • Competitive compensation.
  • Opportunity to work on innovative, tech-driven marketing projects.
  • A dynamic, growth-oriented environment that encourages experimentation.
  • Mentorship and training opportunities for professional development.


How to Apply


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