Performance Marketing & SEO Specialist

Job Description: We are seeking a results-driven Performance Marketing and SEO Specialist to join our team. You will be responsible for developing and executing strategies to increase online visibility, drive website traffic, and optimize conversion rates through paid advertising and organic SEO efforts. Responsibilities: Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Facebook Ads, and more Conduct keyword research and implement SEO best practices to improve organic rankings Analyze campaign performance data and generate reports to measure ROI Collaborate with content creators and web developers for on-site SEO improvements Stay updated with the latest trends in digital marketing and SEO Manage budgets and bid strategies to maximize ROI Requirements: Proven experience in performance marketing and SEO Expertise with PPC platforms, Google Analytics, and SEO tools (SEMrush, Ahrefs, Moz, etc.) Strong analytical skills and data-driven decision-making Excellent communication and collaboration skills Ability to manage multiple projects and meet deadlines Preferred Qualifications: Experience with content marketing and social media advertising Knowledge of HTML, CSS, or JavaScript is a plus Certifications in Google Ads, Google Analytics, or SEO-related courses Job Types: Full-time, Permanent Pay: ₹11,261.22 - ₹36,390.14 per month Work Location: In person