Performance Marketing & SEO Specialist

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About Us

Performance Marketing & SEO Specialist

🔧 Key Responsibilities

Performance Marketing

• Plan, run & optimise paid campaigns on

  Meta, Google, YouTube, LinkedIn

  , etc.
• Manage complete funnels:

  awareness → remarketing → conversion

  .
• Track KPIs:

  CTR, CPC, ROAS, CPA, CPL, conversions

  , etc.
• Create & test

  ad creatives, copies, and landing pages

  for performance improvement.
• Conduct audience research, keyword planning & competitor analysis.
• Implement retargeting, lookalike audiences & custom conversion tracking.
• Prepare weekly/monthly performance dashboards & insights.

SEO (Search Engine Optimisation)

• Perform

  on-page, off-page & technical SEO

  for company and client websites.
• Optimise website structure, meta tags, keywords, internal linking & site speed.
• Manage

  keyword research

  , topic clusters, and content strategy.
• Improve ranking across Google SERPs for priority keywords.
• Build and manage

  backlink strategies

  , guest posts, citations, etc.
• Track performance using

  Google Search Console, GA4, SEMrush/Ahrefs

  .
• Optimise

  YouTube SEO

  , blog SEO & platform-based SEO (e.g., Amazon, marketplaces if required).
• Work closely with developers (Next.js team) for technical fixes.

🎯 Requirements

• Proven experience in

  performance marketing & SEO

  with measurable results.
• Strong understanding of

  Google Ads, Meta Ads, GA4, and Google Tag Manager

  .
• Solid experience with SEO tools:

  Search Console, Ahrefs, SEMrush, Screaming Frog

  .
• Ability to run

  A/B tests

  , landing page optimisation, and CRO strategies.
• Strong analytical mindset & data interpretation ability.
• Ability to work collaboratively with creative & development teams.

✨ Preferred Skills

• Experience with

  Next.js websites

  and SEO requirements for modern frameworks.
• Experience in

  e-commerce performance marketing

  (optional).
• Knowledge of CRM/automation tools like

  HubSpot, Zoho, and Zapier

  .
• Understanding of

  content marketing

  & keyword-based content planning.