Performance Marketing & SEO Specialist

About Design Asylum Studio LLP

We are a digital-first global design studio dedicated to helping companies bring products to market faster. We leverage design thinking processes, AI research, and the hot potato model to create innovative and user-friendly solutions. Our automated and pre-coded design systems ensure both speed and quality in development. Through our design-testing-feedback methods, we achieve higher retention rates and customer satisfaction for the products we work on.

Role Description

We are looking for a hands-on Performance Marketing & SEO Specialist to execute, monitor, and optimise our paid and organic marketing activities. This role will handle day-to-day campaign setup, SEO implementation, tracking, and reporting, working closely with the marketing lead to deliver measurable growth in online sales and store visits.

Key Responsibilities:

Performance Marketing (Biddable Media)

• Set up, run, and optimise campaigns on Google Ads (Search, Shopping, PMax, Local, Maps), Meta Ads (Instagram, Facebook), Pinterest Ads.
• Execute influencer paid amplification campaigns in-platform.
• Monitor daily performance metrics like ROAS, CAC, CPC, CVR, CTR, and store local actions.
• Apply geo-targeting, radius rules, and dayparting to match store catchments.

SEO & Organic Execution

• Perform keyword research, build topic clusters, and prepare on-page optimisation updates.
• Implement SEO changes on the site (meta tags, internal linking, schema, page speed fixes).
• Manage local SEO: Google Business Profile, Apple Maps, Bing Places listings.
• Work with the content team on SEO-friendly blogs, product descriptions, and landing pages.

Tracking & Tools

• Set up and maintain Google Tag Manager, GA4, Microsoft Clarity, and conversion tracking pixels.
• Keep Google Merchant Center, Meta Commerce Manager, and Pinterest Catalog updated.
• Support reporting in Looker Studio.

Competitor Monitoring

• Track key competitors’ ads, SEO signals, creatives, and promotions.
• Share monthly insights and opportunities.

Reporting

• Prepare weekly performance updates and monthly summary reports for paid and organic.
• Flag issues early and recommend fixes.

Qualifications & Skills:

• 2–4 years in performance marketing and SEO execution (fashion, retail, or ecommerce preferred).
• Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and major SEO tools.
• Hands-on experience with keyword research, campaign setup, and optimisation.
• Strong Excel/Google Sheets skills for data handling.
• Comfortable working with both ecommerce and offline store tracking metrics.

Nice-to-Have

• Pinterest Ads experience.
• CRO tools like Hotjar or Clarity.
• CMS experience.

Location:

• Remote
• Hybrid Pune (sometime in 2026)

Remuneration:

• Best in the market based on skills and experience.